Tag: augmented reality mobile

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.

Global Augmented Reality Market 2016 report has Forecasted Compound Annual Growth Rate (CAGR) in 88.5% value for particular period, that will help user to take decision based on futuristic chart. Report also includes key players in global Augmented Reality market.

The market report, titled Augmented Reality Market 2016, is an analytical research done by QY Market Research study based on the Augmented Reality market, which analyzes the competitive framework of the Augmented Reality industry worldwide. This report “Worldwide Augmented Reality Market 2016” build by the usage of efficient methodical tools such SWOT analysis, the Augmented Reality industrial 2016 study offers a comprehensive evaluation worldwide Augmented Reality market.

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Covered in this report

This report covers the present scenario and the growth prospects of the global augmented reality market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. This report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware such as smart glasses and HMDs.

The report, Global Augmented Reality Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers Americas, APAC, and EMEA; it also covers the landscape of the market and its growth prospects in the coming years. This report includes a discussion of the key vendors operating in this market.

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The Augmented Reality market size is estimated in terms of revenue (US$) and production volume in this report. Whereas the Augmented Reality market key segments and the geographical distribution across the globe is also deeply analyzed. Various Augmented Reality market dynamics such as growth drivers, restrictions, and the future prospects of each segment have been discussed in detail. Based on that, the Augmented Reality market report determines the future status of the market globally.

Key regions

Americas
APAC
EMEA

Key vendors

Atheer Labs
Aurasma
Blippar
Catchoom
Cinoptics

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DAQRI
Meta
Metaio
NGRAIN
Laster Technologies
Lumus
ODG
Optinvent
Qualcomm
Rockwell Collins
Sensics
Seiko Epson
Technical Illusions
Thales
Total Immersion
Vuzix
Wikitude
Zappar

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Looking into the future of AR technology shows possibilities in the automotive sector.

Though augmented reality has been making its mark in many different areas, such as in glasses, video games, publishing, and advertising, the automotive sector has been drawing a great deal of attention in terms of this cutting edge technology as it has been suggested as a convenience and safety tool.

The way that it would be applied in this industry would be to work the technology into windshields.

People have been speculating for some time now about the benefits of augmented reality windshields in vehicles. In 2004, BMW recognized the benefit of placing driving related information right in the line of sight of the driver by introducing the first color Head-Up Display (HUD). That same automotive manufacturer started work in 2011 on HUD acquiring a functionality that is “Contact Analogue”, which would allow a virtual marking to be superimposed over various real world objects in the view of the driver. This opens up the potential for displaying safety and navigation information right on the “screen” of the windshield.

It is precisely this type of feature that could be provided through a windshield with augmented reality.

An augmented reality windshield provides warnings of potential hazards, driving directions, and other relevant information in a way that the driver would never have to take his or her eyes off the road in order to see it.

The automotive industry has been embracing high tech solutions for years and as the release of the driver-free car draws ever nearer, the technological innovations become increasingly dazzling. A feature such as an augmented reality windshield would fit right in with other offerings that are already available, such as active park assist, attention assist (a drowsiness detector for drivers), active cruise control radar, collision warning with full auto brake, active city safety, and pedestrian detection, not to mention blind spot obstacle detection and Bluetooth.

These systems, and potential augmented reality features that can offer tremendous increases in the efficiency, safety, comfort, and convenience of the driving experience and traveling by car regardless of whether it’s in the city in a familiar area, or traveling across the country on unknown adventures.