Tag: Augmented reality marketing

Mind Commerce report targets global augmented reality market

| October 18, 2012

 

Global augmented reality market forecasts from Mind Commerce

Mind Commerce, a leading market research and consultancy firm, has released a new report concerning the global augmented reality market. The report, titled “Augmented Reality: Global Market Analysis and Forecast 2012-2017,” highlights the various trends that exist in the global market and provides some insight on why augmented reality may be growing so popular. Mind Commerce suggests that one of the reasons augmented reality is becoming so popular is because of the large number of smart phones and high-tech mobile devices currently available.

Report ties growth of global augmented reality market to rise of smart phones

According to the report, Mind Commerce suggests that augmented reality is currently a niche market opportunity. The technology is capable of presenting consumers with a wide array of digital content and entertainment. Because the entertaining aspects of augmented reality are so prolific, the technology has seen limited practical use, thus is less appealing than other interactive technologies that can provide practical services. This is likely to change, however, as companies like Google, Samsung, and Qualcomm begin finding new ways to make use of augmented reality.Augmented Reality Market Report

Growth may be powered by government interests and cloud computing technology

The report predicts that the global augmented reality market will see exceptional growth over the next several years. Developers of augmented reality applications are expected to benefit greatly from the growth the market experiences, especially as the world’s governments begin showing more interest in the technology. Cloud computing is also expected to contribute to the growth of the augmented reality market, enabling more robust services to become available to consumers.

Mind Commerce offers glimpse at trends directing global augmented reality market

Mobile technology is evolving at a rapid pace. Demand amongst consumers for new, highly powerful mobile devices is rising. As technology becomes more advanced, the possible uses of augmented reality continue to expand. The report from Mind Commerce aims to forecast the advances made in the augmented reality field over the next few years, providing those interested in the report with some insight on the trends that are affecting the market.

Elizabeth Arden embraces augmented reality marketing

| October 9, 2012

Augmented reality marketing campaign launched by Elizabeth Arden

Leading beauty products company Elizabeth Arden has embraced augmented reality for the launch of its Wonderstruck Enchanted Taylor Swift fragrance. The company has chosen Aurasma, one of the world’s leading augmented reality platform, in order to create an interactive print marketing campaign for the product. The augmented reality marketing campaign began in the U.S. in late August and is expected to kick off in the United Kingdom in the coming weeks.

Augmented reality marketing continues to generate hype

Augmented reality marketing is becoming more popular as more consumers get their hands on advanced mobile devices. These devices are capable of handling the demands imposed by augmented reality technology, allowing consumers to experience dynamic digital content wherever they may be. Elizabeth Arden believes that an augmented reality marketing campaign is an ideal way to engage consumers who have a large appetite for new, technology-based experiences. The technology may also help revitalize traditional print marketing tElizabeth Arden Augmented Reality Marketingechniques by making them more robust and interactive.

Consumers can receive fragrance samples and digital video in the mail

Smart phone owners with an Aurasma application can access the digital content being offered through the campaign. This content is dilvered to consumers through a direct mail package, which they can sign up for via the Wonderstruck Facebook page. Those signing up for the package will receive a sample of the new fragrance in the mail, along with instructions on how to access the digital content contained within the package. Using the Aurasma application, consumers will be able to see an exclusive video.

Consumers shows enthusiasm in augmented reality marketing campaigns

Augmented reality marketing continues to show how capable it is in engaging a new generation of tech-savvy consumers. Indeed, many consumers have shown a great deal of interest in participating in augmented reality marketing campaigns because of the possibility of receiving access to exclusive content or deals. Among businesses, Aurasma has become one of the most popular platforms through which to launch an interactive advertisement