The egg farm company is now launching these fun additions to their products for consumers in Australia.
Sunny Queen, an egg farm company, has now announced that it has launched the first series of collectible augmented reality cards for families to be able to enjoy with their smartphones and tablets.
The collector cards are limited edition and will provide a range of different animated AR features.
The product comes in limited edition egg crates, providing a series of family friendly collector cards that are each augmented reality enabled. When a customer uses a smartphone or tablet with an AR app to view the cards, it allows animated characters to come to life on the device screens. This is not necessarily a new technology, as it has been appearing in a range of different types of industry and format, but this is the first time that it has been used for Australian consumer goods.
Sunny Queen has explained that it predicts that augmented reality will provide a unique new life for collector cards.
Julie Proctor, the general manager of marketing and innovation at Sunny Queen, explained that “We wanted to do something special.” She also added that “We have gone to great lengths to ensure these are no ordinary collectible cards. The characters literally come to life through specialized animation techniques which will make collecting these cards and eating eggs particularly fun for families in Australia.”
In order to bring AR technology to this latest marketing strategy, the egg company partnered up with BCM, an advertising agency based in Brisbane. They also used Blippar TIM, the image recognition and AR app in order to make sure that what looks like regular collector cards could be transformed into a digitally enhanced experience.
Paul Cornwall, the managing director at BCM, said that “We knew we had to come up with something special for today’s digitally minded audiences.” He pointed out that children everywhere have access to a smartphone nowadays, which makes it possible for them to not only collect the cards in the traditional way, but also use mobile devices to view the augmented reality animations which “we knew had to be a winner.”
These messages offer a new and unique way to share well wishes using smartphone technology.
Although most people do enjoy having an important occasion remembered through the use of a greeting card, augmented reality is starting to change the playing field a little bit in an industry that has not evolved very much in quite a long time.
Greeting cards are nice and often enjoyable, but their traditional form limits their interactivity.
A company called Artiphany has decided to change that through the use of augmented reality and funding through Kickstarter. It is working to use AR technology to be able to give people the opportunity to send a paper greeting card as they usually will, but to expand its interactive and personalized capabilities so that they can play customizable 3D video messages.
This augmented reality project is also known as Gizmo greeting cards.
The project features Gizmo the robot, who uses augmented reality technology to appear in front of the card’s recipient in order to wish them a happy birthday, a happy holiday, or wish them a speedy recovery, through the use of smartphone technology.
These greeting cards are sold with a selection of different stickers. Once the code on those stickers has been scanned, Gizmo appears through augmented reality and delivers the message on behalf of the sender. As is the case with other AR based features, Gizmo requires the recipient of the card to have a smartphone or tablet, as well as the corresponding app that will allow the animation to play. In this case, it is a third party app called DAQRI that is needed to scan the codes and play the personalized animations.
Artiphany is currently working on gaining enough investors to be able to fund their final round of augmented reality animations, as well as to begin producing T-shirts, 3d models of Gizmo, and the customizeable cards to be sent to its backers.
While greeting cards are an old style and they have not changed much other than attempts such as this new augmented reality project, the industry is still worth up to $8 billion per year. Artiphany is clearly seeing this as an opportunity to carve their own niche in a lucrative market by standing out and providing consumers with something new and interesting.
