Tag: augmented reality canada

Augmented reality helps with furniture placement

A furniture store in Halifax, Canada is using AR tech to help consumers to picture furniture in their homes.

Many consumers find the process of buying furniture to be a very challenging one, but a store in Halifax, Canada is using augmented reality to help their customers to better picture the way that furniture will appear within their own homes so that they can choose the perfect piece, every time.

The store is using the tech to help to ensure that each piece will not only fit, but that it will look good in its position.

This use of augmented reality can make it much easier for a shopper to be able to know how the finished room will appear, even while still standing in the furniture store. This helps the consumer to overcome the barrier that is often faced when they have to try to picture the piece in the space based on their memories and imagination.

The store is called Lighthouz, and is using augmented reality to assist its smartphone carrying customers.

The company created its own mobile app that leverages augmented reality technology that allows consumers to move about the furniture in their room through the use of the projected image on the small screen. This helps them to obtain a three dimensional concept of how the piece will appear within the actual space.

The owner of Lighthouz, Denise Kroll, explained that “Some people are comfortable buying online, but for many seeing the furniture in person is critical.” She added that “That’s why we’ve complimented our online store and large showroom with this helpful app.”

Kroll explained that the augmented reality allows the customers to view furniture visualizations that are scaled perfectly so that the shopper will be able to know with a good level of confidence that the new piece will not only fit into the space as they had hoped, but that it will look good there, as well. The app also gives users the ability to snap pictures and videos of the furniture that they are considering so that they can share the images on social media. This gives them the opportunity to receive the opinions of their friends and family.

Augmented reality gives a taste of the extreme CN Tower EdgeWalk experience

The latest smartphone technology is allowing people to capture the thrill with two feet on the ground.

One of the most extreme experiences in Toronto, Canada is the CN Tower EdgeWalk, which allows people to walk around the outside of the main pod of the tower on a 5 foot wide ledge without any safety barrier, wearing a harness and a tether, and augmented reality can help those who haven’t tried it to get a glimpse of how it feels.

The technology can also help those who have already gone on the EdgeWalk to relive the experience.

Naturally, nothing is the same as the thrill of the real thing, but the augmented reality experience is meant to help people to virtually transport themselves nearly two thousand feet up to the top of the iconic tower to see how things look from above. This experience was accomplished using BT/A Advertising, in conjunction with Astral Out-of-Home, Ad-Dispatch, and CN Tower.

The experience applies the universal OOH augmented reality app launched in 2013, called IRIS.

augmented reality CN Tower EdgeWalkThe augmented reality app is a joint launch from Astral OOH and Ad-Dispatch. The mobile marketing campaign is designed to be highly innovative and dynamic to allow people who are walking on Toronto’s streets to feel as though they’ve shot upward by hundreds of feet.

The experience provided by this augmented reality mobile marketing campaign is unique and surprisingly realistic. It was designed through the use of high resolution 360 degree photography in combination with computer generated 3D models, which give the user the impression that they really are there on the short EdgeWalk platform far above the city for the highest external walk on a building in the world.

According to the Astral OOH director of media, markets and innovation, Debbie Drutz, “Using transit shelter locations and IRIS Augmented Reality, CN Tower delivers a taste of the thrills that await visitors.” When a user points a device using the IRIS app at the poster on a transit shelter, the user will suddenly find him or herself on a platform at the top of the CN Tower, looking over the ledge for a 360 panoramic view of the full cityscape.