Tag: augmented reality apps

The expanding use of both smart phones and smart glasses are predicted to expand the use of the tech.

According to a recent report released by Juniper Research, there are an estimated 60 million people worldwide who use augmented reality applications on a regular basis.

This report also stated that this figure should jump to 200 million by the year 2018.

It was also noted in the report that augmented reality has the opportunity to take off from its current focus in the gaming and navigation environments and will expand into much greater everyday use purposes. The publication stated that “Initial innovations will stem from games, such as Google Ingress, but the technology will expand to include lifestyle and fitness apps.” It also added that there is a chance for “paradigm shifting utilization of AR within social media, potentially breaking the digital-physical wall with potential future uses allowing a digital representation of a person to appear in the users surroundings.”

By the year 2018, games and location based augmented reality will represent under half of the tech’s usage.

Juniper believes that by that time, augmented reality will have expanded greatly into areas such as healthcare and lifestyle. It could help with remote doctor visit experiences, as well as to help to enhance the remote shopping experience as well as that through social networks. It has also seen a potential future in enterprise, such as providing technical specs for aircraft mechanics and drawings to overlay on machinery for engineers to use for building new technologies.

Some companies have already started to use augmented reality for this type of project, such as SpaceX and Elon Musk, which use AR tech for designing new components for rockets. That said, the majority of apps that use this technology, such as Layar, provide content overlaid on paper to make it “come to life” with such elements as added data and video. It was pointed out that most of them are ad funded. Juniper also pointed out that there are a few pay-per-download and some that are freemium.

Equally, Juniper feels that the augmented reality industry will only benefit from the increasing dominance of Android, as it will help to improve AR’s current situation which is seen as rather buggy and fragmented.

Some predictions are saying that by the year 2018, AR technology applications will be worth investments of $2.5 billion.

According to a recent market forecast issued by ABI Research, by the year 2018, developers will be making investments of more than $2.5 billion in augmented reality apps, particularly in the marketing and retail spaces.

The researchers said that there would already be $670 million invested in that sector by the end of this year.

ABI explained that there are four primary drivers that will be defining to the augmented reality market over the next half decade. They include the combination of the technology with cloud computing, a direction toward a decrease in marker AR that is vision based, “sensor fusion” and the Internet of Everything, and smart eyewear product advances.

They identified the primary growth driver for augmented reality as being cloud computing.

According to the ABI report, cloud computing is “becoming more crucial, as well as immediate, than what has been concluded in earlier research.” ABI senior analyst, Aapo Markkanen, said that “The cloud is a natural fit for AR developers, considering how big benefits cloud-based content libraries present for image recognition technologies.”

At the moment, the biggest SDKs (software development kids) are from Metaio, based in Germany, and from Vuforia, of Qualcomm. Last year, both of these SDKs brought in cloud recognition. Moreover, the visual browser from HP called Aurasma has always had cloud at its heart. That last option – according to Markkanen – is building a considerable amount of traction as a third party app platform.

ABI explained that augmented reality will play an important role in the enabling of the Internet of Everything, particularly in the area of big data analytics; where AR and data visualizations are brought together through the use of wearable computing devices.

ABI practice director, Dan Shey, predicted that in augmented reality will “serve as a visualization medium that will make the sensor data situational, bridged to the real world surroundings,” in an environment where there will already be a tremendous number of structures and physical objects linked by sensors. He predicts that smart eyewear will be an important part of this.