Tag: augmented reality

These messages offer a new and unique way to share well wishes using smartphone technology.

Although most people do enjoy having an important occasion remembered through the use of a greeting card, augmented reality is starting to change the playing field a little bit in an industry that has not evolved very much in quite a long time.

Greeting cards are nice and often enjoyable, but their traditional form limits their interactivity.

A company called Artiphany has decided to change that through the use of augmented reality and funding through Kickstarter. It is working to use AR technology to be able to give people the opportunity to send a paper greeting card as they usually will, but to expand its interactive and personalized capabilities so that they can play customizable 3D video messages.

This augmented reality project is also known as Gizmo greeting cards.

The project features Gizmo the robot, who uses augmented reality technology to appear in front of the card’s recipient in order to wish them a happy birthday, a happy holiday, or wish them a speedy recovery, through the use of smartphone technology.

These greeting cards are sold with a selection of different stickers. Once the code on those stickers has been scanned, Gizmo appears through augmented reality and delivers the message on behalf of the sender. As is the case with other AR based features, Gizmo requires the recipient of the card to have a smartphone or tablet, as well as the corresponding app that will allow the animation to play. In this case, it is a third party app called DAQRI that is needed to scan the codes and play the personalized animations.

Artiphany is currently working on gaining enough investors to be able to fund their final round of augmented reality animations, as well as to begin producing T-shirts, 3d models of Gizmo, and the customizeable cards to be sent to its backers.

While greeting cards are an old style and they have not changed much other than attempts such as this new augmented reality project, the industry is still worth up to $8 billion per year. Artiphany is clearly seeing this as an opportunity to carve their own niche in a lucrative market by standing out and providing consumers with something new and interesting.

The furniture company is using the application to give a 3D display of how its products fit in a room.

IKEA shoppers will no longer need to rely solely on their imaginations when considering various furniture items for their homes, because of a new augmented reality app that will allow them to preview the piece in a 3D real time image.

Though walking through the store with a measuring tape is still important, it can also be very confusing.

Shoppers can’t always tell if a piece of furniture will fit properly into a room, or how it will look once it gets there, even when they have measured the space and the piece. Instead, they have been forced to rely on their imaginations and their memories to try to decide whether or not they are making the right choice. But IKEA intends to provide a helping hand through the use of augmented reality that can be used on a mobile device.

The augmented reality app from the Swedish furniture maker is Android and iOS compatible.

The new augmented reality feature to the app lets the 2014 catalog be used by the consumer along with his or her smartphone or tablet, so that they will be able to view in real time how a piece of furniture will look in one of the rooms of their home. Though this is not a perfect depiction of exactly how it will appear, it will certainly provide the shopper with a much clearer image of what they can expect, right there in their own homes.

According to the Ikea North America chief marketing officer, Leontyne Green Sykes, “While the hard copy is still relevant, allowing readers to tear out pages to create collages of the things they like, it’s also exciting to interact, throughout the year wherever you are, with a catalog when it becomes a mobile piece with a digital component.” The augmented reality feature is one that the CMO claims has been “desired by our users since we launched the app last year.” That first version of the app was downloaded by 8.5 million users last year.