Tag: Atari

Co-Founder of Atari isn’t satisfied with the mobile gaming market

Bushnell has teamed up with Spil Games to make new mobile games.

Nolan Bushnell, most notably known as the co-founder of Atari and considered to be one of the founding fathers of modern video games, is returning to the gaming sector after 40-or-so years, and plans to release his first wave of mobile games with new partner, Dutch publisher, Spil Games. This will be Bushnell’s first step into the mobile gaming market.

Bushnell never stopped designing games and now wants to make mobile games according to his law.

According to Tech Times, even though it’s been decades since the 73-year-old Atari co-founder was part of the gaming scene, Bushnell said that he has never stopped designing games and was impressed with the success of the mobile gaming market, mostly because games for smartphones are so readily available. That’s why he reportedly chose this particular market to monetize the games that he’s been continually designing in his free time.

Mobile Games- Mobile Gaming MarketThat said, the veteran game designer doesn’t plan to make games like others already on the market. In fact, he’s not overly impressed with the games he has on his phone and finds them so frustrating at times that at certain points he’s been tempted to throw his phone, reported The Guardian.

With Spil Games, Bushnell will be developing and publishing new mobile games that will incorporate his “easy to learn, and difficult to master,” game laws.

“There are a lot of mobile games out there that just miss it; they miss what I’d call ‘hardcore fundamental game design’. At Atari we had to totally focus on that, because our graphics were so terrible, because the technology was so primitive by today’s standards,” Bushnell said.

To start, Bushnell will release three mobile game titles into the mobile gaming market.

His deal with Spil is reportedly good for three mobile game titles and his role with the company is likely to include producer, designer and adviser. He said of Spil that it has great analytics, great “stuff” and an excellent understanding of marketplaces. He also feels that they’re a fun group of people to work with and said he sees the same drive in the company that initially motivated him to work with games years ago.

It will be interesting to see what type of games Bushnell brings to the mobile gaming market.

Wearable technology is part of Atari’s comeback plans

The once video game powerhouse has released details on how it intends to regain popularity and profits in the future.

The official “Corporate Comeback Strategy” of Atari has been unveiled, which sheds light on how the previously bankrupt company plans to become profitable once more, including how it intends to tap into the wearable technology industry and how it will reach out to LGBT and social gambling audiences.

Classic Atari brands will be re-launched and made available for diverse platforms.

Pong, Asteroids and other traditional titles from the video game company are to be re-introduced and will be designed for various digital platforms including online, PC, iOS and Android.

According to Atari Inc. Chief Executive Officer Fred Chesnais, Atari isn’t just a company that publishes games; “it’s an iconic brand that has established a passionate and timeless culture.” He went on to say that Atari is known across the globe among several generations and it has every intention to keep on embracing all audiences. What the company has achieved throughout the years has been incredible, but there is still much to come. That beings said, Atari is aware that there will be challenges along the way.

Part of Atari’s strategy is to license wearable technology hardware.

Wearable Technology - Atari plans to make comebackChesnais said that the company is a hardware brand it is not just a software brand. That said, the CEO did stress that this does not mean Atari has any plans for making a new console in the future. Instead, Atari intends to license “gamified hardware and wearable devices.” He said that though their focus would not be on a new console, it would be on something like a “gamified watch”.

Another wearable tech idea Chesnais mentioned, in addition to a gaming watch, could be a plug-in for a jacket, for instance, so the user could power their Android smartphone or iPhone. With a solar chip on their shoulder they won’t ever require batteries.

“We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds,” Chesnais said. It will be interesting to see what wearable technology and other developments take place from Atari’s comeback.