Tag: asia pacific mobile commerce

Mobile commerce still taking off in Singapore

Among those who took part in a survey, 31 percent said they used their smartphones and tablets to shop.

According to the results of a survey that was conducted among consumers in Singapore, there has been a considerable rise in the number that are using their smartphones for mobile commerce purposes over the last year.

The most recent step of the study was conducted from March through May to view the popularity of this channel.

The study that was conducted by the research firm, Nielsen, was held from March all the way through May. It determined that when compared to the same period in the previous year, the popularity of mobile commerce had risen to 31 percent after having been 24 percent at the same time in 2012. This placed the Singapore city state well ahead of other countries within that same region.

The mobile commerce in Singapore was followed by Hong Kong in its popularity level.

Mobile Commerce - SingaporeIn Hong Kong, the area where mobile commerce was second most popular, had 28 percent of the survey participants taking part in this form of shopping. In Malaysia, it was 27 percent of the survey participants, whereas, in Australia, there were 27 percent of the respondents who said that they shop over their smartphones.

The Nielsen research included the participation of more than 18,700 people who reside in nine different markets in the Asia Pacific region. In Singapore, there were approximately 1,300 people who had been asked whether or not their handset had been used for mobile commerce purposes within the previous month.

It should still be noted that while Singapore was the region that had the highest growth rate in terms of the use of mobile commerce, it was not in the lead for overall usage. In that category, the city state was considered to be in third place. It was well behind Japan, the first place holder, where nearly 90 percent of respondents had used their smartphones for shopping online. It was also behind South Korea, where an estimated two out of every three consumers was using their handsets for researching and buying products.

Mcommerce becoming significant focus for Asia Pacific countries

Mcommerce Asia PacificA new study is showing that these nations are concentrating heavily on shopping over this channel.

China is currently leading the world as the region of the glob that has the largest mcommerce activity, but most of the countries in the Asia Pacific are focusing their attention on that channel at the moment.

According to a recent study’s results, the fastest rise of smartphone shopping is also occurring there.

The research was performed by MasterCard, and it showed that while China may be the country where the most mcommerce purchases are being made, it is in Indonesia and Thailand where the most rapid growth is being seen in purchases made over smartphones and tablets.

The MasterCard study showed that over half of all consumers from Thailand and Indonesia are now using mcommerce for shopping purposes.

The report was based on a study which was designed to examine the inclination of consumers to shop online and was held throughout 25 different markets around the world in November and December of last year. The final report included the results of interviews with 7,011 respondents in 14 markets in the Asia Pacific region.

These participants were asked a number of questions in order to better understand their shopping habits online. China was the clear frontrunner, but other leading countries for mcommerce included New Zealand, Singapore, Australia, and South Korea.

Among the primary drivers behind the shift toward mcommerce in all of these countries – particularly in China – was a confidence boost in shopping using smartphones and tablets. The survey showed that only 21.4 percent of the respondents said that they didn’t feel that shopping over mobile devices was secure. This was a decrease from the year before, when it had been 32.8 percent, which had also fallen from 2010, when the figure was 35.3 percent.

Beyond confidence, consumers in China also revealed that they felt that mcommerce made shopping online “easy”. Among the respondents from that country, 89.5 percent agreed with that statement, which was a rise from the year before when only 80.8 percent felt that way in the survey that was conducted for the MasterCard research that year.