Tag: ar technology

Vuzix augmented reality eyewear set to compete with Google

| November 16, 2012

 

Augmented Reality GlassesVuzix may be able to compete with Google’s Project Glass

The hype surrounding augmented reality glasses has diminished somewhat, but that does not mean that these products have disappeared. Google is still hard at work on Project Glass, and may soon be confronted by a promising competitor known as Vuzix. Vuzix is an ambitious and successful technology company that has set its sights on augmented reality eyewear. The company plans to release its M100 Smart Glasses in the coming years, which may have major implications for the way people live their lives.

Vuzix may revive hype surrounding augmented reality glasses

Google first drew attention to the idea of augmented reality eyewear with Project Glass. The technology company billed Project Glass as a new way to stay connected to social networks, find information on products and events through dynamic digital displays, and experience a wide range of digital content. The scope of Project Glass has proven somewhat ambitious for Google, leading the company to pull back its expectations concerning augmented reality. But Vuzix is on course to introduce many of the features that may be absent with Project Glass in the future.

M100 Smart Glasses designed to use applications of its own

The M100 Smart Glasses from Vuzix are designed to be an “intelligent hands-free display for smart phones.” Essentially, the eyewear will act as a display for a smart phone, enhancing a user’s view of the world with a wide variety of digital displays. These displays can be customized to suit the needs of the wearer. The augmented reality eyewear can make use of its own applications in a similar way that smart phones use applications, adding further customization options.

Augmented reality may have a future in mobile commerce

Though the M100 Smart Glasses lack NFC technology, they could establish a strong foothold in the realm of mobile commerce. Augmented reality has already proven popular amongst mobile shoppers, and the glasses from Vuzix may also be able to meet the needs of these consumers in a dynamic way. Time will tell how the new product could be used in mobile commerce, but the possibility for this is certainly there.

Augmented reality may have a bigger role to play in mobile commerce

| November 15, 2012

 

Augmented reality set to mesh with mobile commerce

Augmented reality isAugmented Reality often considered to be a technology that primarily inhabits the realms of marketing and entertainment. In these two fields, the technology has become exceedingly popular. As augmented reality becomes more popular amongst consumers, retailers are beginning to see the potential of the technology beyond marketing and entertainment. A new survey from the Cardinal Group, a leading provider of shopping technology and security solutions for the retail industry, suggests that mobile commerce may soon merge with augmented reality.

Interactive technology growing beyond marketing and entertainment

Augmented reality often garners acclaim because of its dynamic nature. The technology can be used to bring a wide range of digital content to life with high definition, 3D displays. Consumers have come to enjoy the technology for this reason, showing favor for mobile applications that employ augmented reality in an entertaining and practical way. As consumers become more reliant on their mobile devices, augmented reality may begin playing a larger role in the field of mobile commerce, which itself has already become rampantly popular with consumers.

New survey shows consumers are interested in mobile commerce and augmented reality

According to the survey from the Cardinal Group, 55% of shoppers have downloaded a mobile application onto their device, with 51% of these consumers having made a purchase through such applications at some point in their life. The Cardinal Group also employed an augmented reality mirror, called the Virtual Fashion Mirror, at a recent London event, which was used by 87% of those attending. The survey also shows that consumers are growing increasingly interested in the capabilities of augmented reality in mobile commerce.

Future of mobile commerce may become more dynamic

Augmented reality could potential bring a new dynamic to the world of mobile commerce. The retail industry uses augmented reality to sell products in a limited capacity through virtual fashion mirrors similar to the one used by the Cardinal Group. These applications of augmented reality have proven effective in the past, but how the technology will be incorporated into the future of mobile commerce has yet to be seen.