The company is hoping that Tel Aviv will provide applications for its AR wearables.
Epson, a company that is best known for its printer tech, has now started an Israel based marketing campaign for its augmented reality glasses only one week after those wearable devices experienced their European and American debuts.
These AR based wearable technology devices are somewhat similar in idea to Google Glass.
Their augmented reality glasses are called the Epson Moverio BT-200. They include sensors, cameras, projects, as well as Bluetooth connection, which allows an Android smartphone or tablet to be displayed and projected onto the glasses so it can be seen by the wearer. Elements of the device’s software were originally developed in Israel, according to the executive vice president in charge of marketing the Movero BT-200, from Epson Europe, Valerie Riffaud-Cangelos.
These augmented reality glasses now need a broader range of apps and Epson is turning back to Israel for them.
The wearables weigh only 88 grams and are filled with various sensor and imaging components that allow wearers to be able to view what they would otherwise see on the screen of the Android device. In this, they are comparable to the idea behind Google Glass. They can see their emails on the glasses or check out the latest social media posts. It is even possible to watch YouTube videos or browse through web content.
Riffaud-Cangelos explained that the whole idea of the Moverio is that it should be used with augmented reality apps. “For example, you could have an app where a person would see an overlay of how to change a tire while they are actually doing it.” In theory, they would be able to save time, frustration, and money because they could follow a pattern that was being shown to them over top of their view of the real world jack and bolts.
Equally, the augmented reality glasses could also be used for fitness activities and for entertainment games. It could demonstrate the right moves for a specific type of physical activity, such as yoga, or show students how something would have looked if they were seeing it hundreds of years ago.