Tag: apple mobile wallet

Apple is leading the way in mobile payments

Apple Pay has become a success in the United States

Apple has established success in the U.S. mobile payments market. The company has been fighting to find a foothold in the mobile payments space for some time, but successfully did so with the launch of its own payment service, called Apple Pay. The service was launched in late 2014 and adoption has been steadily growing throughout the United States since then. Apple Pay has won praise because of its security features and convenient nature, which has made it one of the most used mobile payments services in the country.

Report highlights the growing power of Apple Pay

Piper Jaffray, and investment bank, has released statistics concerning the mobile payments market, showing that Apple is leading the way. The report from Piper Jaffray shows that approximately 20% of iPhone users have adopted Apple Pay. While the adoption of the payments service among iPhone users may seem low, the report notes that Apple Pay is the overwhelming share leader when it comes to point-of-sale mobile payments. The success that Apple has found has made it more attractive to banks, which are beginning to show more support for its payment services. In September, 515 banks were supporting Apple Pay. Now, however, more than 930 are supporting the service.

Apple expected to continue finding success in the mobile payments market

Mobile Payments - Apple PayThe report predicts that Apple Pay will continue to find success in the mobile payments market. Apple is planning to introduce new features that may secure this success. These features are rumored to include better support for loyalty programs, particularly those that have been put in place by large retailers. Apple Pay may also find success in other countries as Apple attempts to break into new mobile payments markets throughout the world.

Competition in other countries may prove fierce for Apple

Apple has faced strong competition in the mobile payments space. Google, Samsung and several other companies have become involved in this sector and have been vying for the support of consumers and businesses alike. In other countries, Apple may find more ferocious competition, especially as foreign banks have shown relatively little interest in the company’s mobile payments service.

Mobile wallet finally unveiled by Apple

Apple Pay will put the electronics giant in direct competition with services like Google Wallet and PayPal.

Apple Inc. announced on September 9 that it would be introducing a mobile wallet service entitled Apple Pay to its new iPhone 6 mobile devices, which were also unveiled at the event last Tuesday, and the company revealed that its digital wallet is integrated with its fingerprint ID security system and Passbook credential-storage app.

Apple Pay lets iPhone 6 users pay for purchases in-store with their smartphone.

Users will also be able pay for purchases using the service online though apps. According to Apple, using its payment systems is more secure and convenient than using a debit or credit card. Since Apply Pay has been designed to fit in with Apple’s Passbook app, which already enables users to store merchant loyalty cards, store coupons and tickets, the service is fairly simple to use.

To utilize the mobile payments technology within physical stores, users merely need to wave their smartphone in front of a compatible terminal to pay with one of their credit cards stored on the app. The payment is sent to the terminal via near field communication, also known as NFC technology, which is made possible through a chip that has been embedded in the new phones.

mobile wallet - nfc paymentsCurrently, tens of thousands of retailers across America will accept it. Some of these include well known companies such as Macy’s, Target, Whole Foods Market, Starbucks and McDonald’s. This will give iPhone 6 users the ability to buy just about any item with a simple wave of their smartphone.

In addition, Apple’s partnership with payments processing start-up Stripe will help small app developers to power their transactions using Apple Pay.

The Apple Pay mobile wallet could make mobile payments more popular.

Aside from retailers, Apple has teamed up with three major credit card companies, Visa, MasterCard and American Express. These deals may help Apple succeed in the mobile payments space where other companies have so far had no luck.

According to the CEO of Visa, Charles W. Scharf, “Lots of companies have tried this before, but our security and the Apple payment experience will be the two biggest drivers here.” If more Apple users begin to use their smartphones to make payments, this could push other companies with digital wallet services to make similar deals with credit card companies and retailers.

At the moment, many analysts believe that if there is any company that can persuade consumers on how valuable a mobile wallet can be, Apple is the one to do it.