Tag: apple mobile games

These tech giants are fighting their way for leadership within this very popular and lucrative space.

At a time in which Google appears to be edging its way ahead of the smartphone based commerce environment, there are other areas in which it appears to be lagging behind, but it also looks to be highly determined to keep a top position when it comes to mobile gaming.

When compared to Amazon, Google’s cloud computing and ad revenues are not growing as rapidly.

Some investors are starting to become a little bit nervous that this could be a sign that Google is attempting to grow too quickly and that it is overextending its way into too many ecosystems. That said, if there is one area in which it is placing a massive amount of focus, it can easily be identified as mobile gaming. As that environment continues its evolution, Both Google and Apple have been doing their best to carve out an experience that is the most appealing for developers, marketers, and customers, alike.

iPhone and Android are clearly in a tremendous mobile gaming battle of epic proportions.

The purpose of this all-out war is to be able to claim supremacy in this space that has revenue potential on a series of different levels. They are now working to come up with their own winning strategies to be able to create mobile based game atmosphere that will be as profitable as that within the stationary device ecosystem.

A new move has also been made to help to draw more appeal for mobile gaming product developers, as both Google and Apple have given them a temporary opportunity for exclusive promotion rights. In this, they are hopeful that they will be able to boost the sales of the games themselves on the smartphones that use their operating systems, and that the game offerings will be appealing enough to draw smartphone owners to switch to their platforms.

Google and Apple are hoping that they will be able to offer games that will be available exclusively on their own platforms so that consumers will want those specific mobile gaming opportunities so much that they would change their devices and switch their operating systems in order to be able to play them.

Google Play posts strong gains with the help of mobile games

Google has been seeing strong growth in its applications store. Google Play is home to a vast assortment of mobile applications covering a variety of needs and interests. Google has announced that Google Play’s revenue has shown impressive growth, outpacing that of Apple’s own App Store. Mobile games play a contributing factor in this growth, especially as more consumers become interested in mobile games for the sake of entertainment. Indeed, mobile games may soon help Google Play acquire the momentum necessary to overcome Apple.

Research shows that Google is catching up with Apple

According to Canalys, a leading market research firm, both the App Store and Google Play accounted for $2.2 billion in revenue collectively during the first three months of 2013. Apple’s App Store represents 74% of this revenue, with Google picking up the remainder. Similar data from App Annie, an analytics firm, suggests that Google Play revenue were 38.5% of the App Store’s, representing a significant gain for Google.

Asian markets show strong support for mobile games

Growth is strongly felt in a wide range of categories, but mobile games are helping add significant momentum to Google’s growing revenues. A craze has begun to form around mobile games in several countries. In South Korea, for instance, mobile games represent some of the most used applications on Google Play. This is partly backed by the growing availability of smartphone and tablets. As these mobile devices become more common, more consumers have opportunities to play mobile games or make use of the other applications available on Google Play. Currently, mobile games account for 90% of the revenues generated in South Korea and Japan as far as Google Play is concerned.

Google Play may overcome the App Store by 2016

The applications market has become inundated with mobile games over the past two years. These games have proven quite popular with a wide range of consumers, leading the game industry to throw its considerable strength behind the development of these games. If mobile games continue to show impressive growth, Google Play is likely to surpass the App Store in terms of revenue by 2016.