Tag: apple mobile commerce

Apple introduces new mobile security feature

New Apple Mobile Security FeatureApple begins taking mobile security more seriously

Mobile security is becoming a more important issue, especially as consumers become more inclined toward mobile commerce and online shopping. Purchasing products through a mobile device is becoming more common, and the fact that smartphones and tablets are being used to traffic a large amount of financial information has not been ignored by malicious groups. In an effort to offer mroe protection to consumers, Apple has begun to take the issue of mobile security more seriously.

New security feature unveiled for iCloud and Apple ID

Apple has announced a new level of security to its iCloud and Apple ID platforms. A new, two-step verification measure has been introduced to both platforms. This measure is meant to verify the identity of a consumer and allow them to sign into their online accounts more securely. This verification will require another Apple device in order to work, however, which may create some tension between consumers and Apple.

Security feature available to those with multiple Apple devices

The new mobile security method sends a verification code to a consumer’s mobile device if they are trying to access their online account from another device. Apple suggests that this extra layer of security makes it more difficult for malicious parties to exploit a consumers information, but consumers will have to have more than one Apple device in order to benefit from this new security measure. Those without two, or more, devices from Apple will not be able to benefit from this new feature. Apple suggests that many of its loyal customers tend to have both an iPhone and an iPad, making the feature widely available.

Apple continues to work to protect consumer information

Mobile security continues to be a strong focus for Apple as the company continues to contend with malicious groups that seek the exploit the information of consumers. As mobile commerce becomes more popular, smartphones and tablets are becoming increasingly attractive targets for these groups. Apple’s new mobile security feature may help mitigate instances of exploitation and identity theft and help keep consumers information safe from exploitation.

Amazon and Apple lead satisfaction in mobile commerce

Mobile Commerce Apple and AmazonReport shows Amazon and Apple win over consumers with mobile commerce services

ForeSee, a leading market research firm, has released its ForeSee Mobile Satisfaction Index: Holiday Retail Edition report highlighting consumer satisfaction in the realm of mobile commerce. Traditionally, Amazon and Apple dominate the charts in terms of consumer satisfaction. The two companies boast of a powerful online presence that has proven difficult to compete with among smaller businesses. The report from ForeSee shows that the dominance that Amazon and Apple have established online translates well into the mobile space.

Growth of mobile commerce may not bode well for physical retailers

According to the report, Amazon leads the retail industry in terms of satisfaction among mobile consumers. The retailer has adopted a very strong focus on mobile commerce, offering a variety of services to consumers that want to make purchases using their smart phones and tablets. Apple has followed suit and has found significant success through engaging mobile consumers, many of whom already make use of Apple products. The performance of these two companies does shed some light on the retail industry and its continuing struggle in the offline world.

Some retailers are experiences steep declines in store traffic

Retailers without a strong online presence continue to see major declines in business. Companies like Sears and Gamestop have been seeing less traffic in actual stores. While Gamestop does have a relatively strong online presence, Sears has been lacking in the e-commerce field for years and does not perform well among mobile consumers. Retailers that are not embracing mobile commerce may actually be missing a significant opportunity at keeping their own business afloat.

Mobile commerce adoption is not free

Mobile commerce has become a powerful trend with consumers. Smart phones and tablets are abundant and people are finding it easier to shop using their mobile devices than go to physical stores. Adopting mobile commerce is not free, however, as retailer have to develop a suitable platform that is accommodating to mobile consumers. Those that cannot afford to invest in such an endeavor are unable to fully embrace mobile commerce.