Tag: amazon

Amazon is taking another step into the mobile payments space

| November 12, 2015

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

Amazon - Mobile PaymentsA growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.

Mobile commerce is growing at a rapid pace throughout the world

| August 28, 2015

Coupofy analysis shows that mobile shopping is gaining momentum

Coupofy, a leading database of online coupon codes, has been observing the mobile commerce space quite intently, as it has seen a growing number of people rely on their smartphones and tablets to do their shopping and research products. The company has released an analysis of data concerning the growth of the mobile commerce market, finding that many consumers are beginning to favor shopping with their mobile devices rather than with their desktops or visiting physical stores.

Mobile spending expected to hit $600 billion by 2018

According to the analysis from Coupofy, between 2013 and 2016, mobile shopping increased by more than 42%. By comparison, conventional e-commerce grew by 13% over the same period. As 2016 is not yet hear, the growth in both mobile shopping and e-commerce is expected to increase. By 2018, it is estimated that consumers will spend some $600 billion in mobile purchases. This represents 300% growth over the mobile spending that was reported in 2014.

Emerging markets are seeing major growth in mobile shopping and spending

Mobile Commerce - Mobile Shopping excelsCoupofy notes that Norway, Sweden, Denmark, China, and Spain are the fastest growing mobile commerce markets in the world, with China holding the top spot. Emerging markets, such as Taiwan, are also experiencing rapid growth, as more consumers begin to access the Internet with their smartphones and tablets. Both India and Taiwan saw a 60% increase in mobile spending from 2012 to 2014 due to increased smartphone penetration.

Retailers are helping power the growth of mobile commerce

Several retailers are aiding in the growth of mobile commerce. Amazon, which is one of the world’s largest e-commerce retailers, has noted a significant rise in the number of consumers purchasing products through mobile devices. In China, Jingdong Mall has also seen an increase in mobile shoppers, as consumers are beginning to favor their mobile devices to find and purchase products. Mobile shopping is becoming particularly popular among commuters who travel to work and back on a regular basis. Shopping from a mobile devices represents an easier way for these consumers to get their shopping done.