Tag: amazon

Amazon takes aim at mobile games

| November 22, 2013

Mobile games become a new focus for Amazon

Amazon has taken a strong interest in the mobile sector, which should come as no surprise considering the company’s focus on the digital world. The online retailer has been making moves to establish a stronger presence in mobile commerce, but this is not the only approach that Amazon has taken on the mobile space. The company is preparing to launch an new service it calls AppStream, which has a very specific focus on mobile games.

New service to make mobile games more accessible to consumers

Mobile games represent some of the most used applications by consumers around the world. These games are quite popular and have become one of the most lucrative sectors of the game industry as a whole. New mobile games are entering the market at a rapid pace, and Amazon believes that consumers may benefit from a virtual hub through which they can find these games easily. As such, exposure is one of the top priorities of AppStream and Amazon believes that consumers will be able to find a wide variety of interesting mobile games through the service.

AppStream based on cloud technology

Mobile Games - AmazonAppStream is built on a “pay as you go” model. Consumers will be able to find and play mobile games, paying only for the games they play; there will be no monthly fee for the service itself. All of the games that will be featured on AppStream will be available for all mobile operating systems. As such, Android and iOS users will be able to find a wide variety of mobile games through the service. Notably, the AppStream will be connected to a cloud computing system, which will host the games that consumers have access to. This means that the games that people play through AppStream will not take up the computing power or storage space of their mobile device.

AppStream could open the way for more advanced mobile games

Because AppStream is based on cloud technology, Amazon believes that it will become a popular platform among developers. The company believes that developers can use AppStream to host high fidelity mobile games that may be a bit more technologically advanced than conventional mobile devices. Games that make use of advanced 3D imagery, for instance, are not well supported on mobile devices. Through cloud technology, however, nearly any mobile device could play such games.

Mobile commerce competition expected to heat up

| October 30, 2013

Amazon and eBay may clash in the mobile commerce field

Competition in the mobile commerce field is nothing new. Technology firms from around the world are competing with one another in order to develop the next great mobile commerce platform while retailers are working to engage mobile consumers through their own platforms. The popularity surrounding mobile commerce has lead to the emergence of a vast multitude of startup companies that seek to benefit from the success that can be found in the mobile field.

Both companies have high hopes for mobile commerce

Mobile commerce competition may reach a new high as two of the sector’s largest players begin to clash. Both Amazon and eBay boast of a commanding presence in the mobile commerce field. Amazon’s retail power and eBay PayPal division have made the two companies quite formidable, but the two had little occasion to clash in the past. Now that mobile commerce has become a global phenomenon and has shown no signs of slowing down, however, Amazon and eBay are expected to vie for supremacy within the field.

Mobile commerce competition heats upNew service from Amazon aims to make mobile payments more convenient

Amazon recently launched its Login and Pay service, which is meant to make mobile payments more convenient for online shoppers. This service is available to retailers and used to make retailers more accommodating of the needs of mobile consumers. The service itself is quite similar to that offered by PayPal and both Amazon and PayPal feature robust anti-fraud capabilities designed to make the mobile commerce sector somewhat more secure. Amazon may be able to compete with PayPal in the mobile space with its new service, especially as eBay focuses more on expansion rather than the development of new services.

Online sales in the US expected to reach $328 by end of 2016

In the U.S., online sales are expected to reach $327 billion by 2016. PayPal is currently the leading online payment processor, accounting for $7.7 million in transactions on a daily basis. There may be plenty of room for Amazon and eBay to grow into the mobile commerce field side by side, but the two companies share a large consumer base. Both appeal to the same demographic as one another, making it difficult for either company to exist in without competing with one another in some way.