Tag: alibaba mobile commerce

Alibaba works to make mobile payments more secure in China

| December 16, 2014

Alibaba introduces new security feature to its popular Alipay application

Alibaba, one of China’s largest online retailers, has begun working to make mobile payments safer for consumers. The company’s Alipay application has become quite popular with those interested in mobile shopping, but consumers are beginning to express concern over the security of the platform. Because Alipay trafficks a large amount of financial information between consumers and businesses, the application’s ability to protect this information is quite important. In order to ensure that this information is safe, Alibaba has introduced a new feature to Alipay.

Alipay will now be able to scan fingerprints

The Alipay application is now capable of scanning fingerprints when it is used to make a payment. This feature is currently only available on the iOS platform because the latest iteration’s of the iPhone are equipped with biometric technology. This technology allows a mobile device to scan a fingerprint, which adds a new layer of security that is difficult to break through. Alibaba believes that fingerprints could be the key to truly secure mobile payments.

New feature may be well received among mobile shoppers

Mobile Payments SecurityThe new feature will allow users to authenticate a transaction with nothing more than their fingerprint. Transactions made in this way have a limit of $162 per day. If consumers want to spend more than that, they will have to enter in their account information manually as they typically do with Alipay. Financial information is used locally, without uploading any information to a third party. This ensures that the information being sent by a consumer is kept safe.

Demand for secure mobile services continues to rise among consumers and businesses alike

Alibaba has already establish a strong presence in the mobile commerce market. The company is managed to beat competition from others that are looking to establish themselves in the mobile world as well. Increasing the security of the Alipay application may help Alibaba find yet more success in the mobile space. Demand for secure mobile commerce services has been on the rise among consumers for some time.

Alibaba finds success in mobile commerce

| November 17, 2014

Mobile strategy helps Alibaba set a new Singles Day sales record

Alibaba has set a new Singles Day sales record this year. Singles Day is China’s equivalent to Black Friday in the United States and is one of the country’s largest shopping days of the year. Alibaba, and other retail organizations, often set their sights on Singles Day as a chance to recover from any financial losses they may have seen over the past few quarters. This year, Singles Day has proven to be a major success for most retailers, especially those focusing on mobile commerce.

$9.3 billion in sales were made by Alibaba on Singles Day this year

According to Alibaba, more than $9.3 billion in sales were made during Singles Day, a significant increase over the $5.8 billion the company saw during the same day last year. This monumental success has driven Alibaba’s shares on the New York Stock Exchange higher as investors see more hope in the company’s retail endeavors. Much of the company’s success has been because of its focus on the mobile commerce space, which has become quite active throughout China.

Mobile commerce is thriving in China

Mobile Commerce SuccessChina is home to the world’s largest mobile Internet user base, with more than 527 million active users. These people are quite interested in shopping online from a mobile device and regularly use a wide range of mobile payment applications on a daily basis. During the second quarter of this year, some $27 billion in mobile spending was reported in China, accounting for 26% of all online transactions made in the country. By 2016, mobile shopping is expected to account for more than 50% of all online transactions made in China.

Alibaba to continue focusing on the mobile space

Alibaba’s strategy to engage mobile consumers has proven to be particularly successful. The company has been investing more heavily in the mobile space in recent years, hoping to capitalize on the popularity of mobile commerce. Alibaba plans to continue focusing on the mobile space for the foreseeable future, hoping to establish yet more dominance among mobile consumers.