Tag: adobe

Of all of the purchases that were made over the internet, 3 in 10 came from smartphones and tablets.

Thanksgiving and Black Friday brought must-have and can’t-miss deals to consumers across the United States and mobile commerce brought a higher proportion of sales than ever before among all of the purchases that were made online.

Smartphones and tablets were used more than ever before on those two days, according to Adobe.

The latest data published by that company showed that almost 1 out of every 3 purchases that were made on Thanksgiving Day and on Black Friday occurred over mobile commerce. This means that this year more than ever before, consumers had been turning to their smartphones and tablets to browse, discover deals, and actually buy what they found.

The mobile commerce data from Adobe was revealed in its 2014 Digital Index Online Shopping report.

That data suggested that on Thanksgiving Day, 29 percent of sales that took place online occurred over smartphones and tablets. This was an increase from last year’s proportion, which had been 21 percent. At the same time, 27 percent of Black Friday online sales occurred over m-commerce which was an increase over the data from 2013, which was 24 percent.

Smartphones, specifically, traditionally make up a smaller number of the sales that are generated over mobile. This year, they made up 13 percent of the online purchases. That said, this was still a doubling over the figure from last year, which was 7 percent. Tablets made up 16 percent of all online sales during this same period of time, which was a much smaller rise from having been 14 percent, last year.

The data that has been released by Adobe mirrors that of IBM, which came out over the weekend, indicating that 79 percent of sales over mobile commerce came from iOS users. This represented over four times more m-commerce sales than those from Android users, which represented 21 percent. Equally, though, while Android’s share of mobile sales climbed when compared to last year, iOS fell, revealing that while Apple still has a massive lead, it is starting to shrink.

Mobile shopping hits a new high

Mobile commerce has erupted during Thanksgiving and Black Friday, aligning with the expectations coming from many retailers throughout the U.S. and elsewhere. Branding Brands, a leading commerce firm representing some of the world’s top retailers, has issued a report concerning mobile sales, traffic, and general mobile activity during the year’s most active shopping days. The report notes that mobile sales showed astonishing growth this year over what they had been in 2012, providing strong encouragement for retailers that have invested heavily in mobile-centric endeavors.

Data shows that mobile traffic has grown rapidly

According to Branding Brands, mobile traffic to retail sites increased by 69% over what had been recorded during Thanksgiving and Black Friday of 2012. The data collected by Branding Brands suggests that smartphones were the most widely used mobile platform for shoppers this year. Approximately 32.56% of all e-commerce traffic to retail sites came from smartphones this year, with tablets following closely behind.

Mobile sales increase by 258%

Traffic is not the only aspect of mobile commerce that has been showing impressive growth during the holidays. According to Branding Brands, mobile sales have exploded thanks to the mobile initiatives launched by retailers. These initiatives were meant to capture the attention of mobile consumers, many of whom were expected to purchase products during Thanksgiving and Black Friday from their mobile devices rather than visit physical stores. Branding Brands’ data shows that mobile sales for 2013 have increase by 258% over what had been reported by retailers in 2012.

Adobe highlights growing interest in mobile commerce

Technology firm Adobe has also been monitoring mobile activity recently. The firm has collected data from more than 400 million online visits to over 2,000 retail sites throughout the U.S. This data shows that 24% of all online sales were made from a smartphone or tablet during Thanksgiving and Black Friday, a 118% increase over what sales had been in 2012.