Tag: 2015 review

Cyber Security market in the BFSI sector 2015 review, research, industry size and forecast 2019

Global Cyber Security market in the BFSI sector to grow at a CAGR of 13.14% over the period 2014-2019. Cyber threats are web-based threats such as data thefts and identity thefts. They disrupt IT systems in organizations and hack critical information using malware, spyware, or by phishing. Cyber security solutions help organizations in the BFSI sector to report, monitor, detect, and counter cyber threats while maintaining the confidentiality of information systems. In addition, they can be deployed as on-premises, cloud-based, or hybrid models. In the current scenario, increased internet penetration has given exponential rise to sophisticated attacks on IT business infrastructure. Attackers are increasingly gaining access to sensitive information such as credit card details and other financial information. Organizations in the BFSI sector are adopting cyber security solutions to protect critical information or any kind of digitized information stored in a PC or in any digital memory device.

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The need for any business to stay connected 24/7 has encouraged employees to use their personal portable devices such as cellphones, tablets and laptops to gain access and store confidential information, thus increasing the need to protect data.

Many mobile devices are not secure, it can be easy for hackers to gain unauthorized access to mobile devices in corporate networks, which may lead to fraudulent activities with the misuse of business-critical data. Therefore, enterprises are increasingly adopting cyber security solutions to secure their networks and provide employees with secured access to confidential information.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Cyber Security market in the BFSI sector for the period 2015-2019. To calculate the market size, the report considers revenue generated from the installation of cyber security solutions in the BFSI sector.

Global Cyber Security Market in the BFSI Sector 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, Europe, Latin America, the MEA region, and North America; it also covers the landscape of the Global Cyber Security market in the BFSI sector and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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The latest report emphasizes the growing demand for cloud-based security solutions. These solutions provide significant advantages, which has increased their demand among organizations.

“Many companies opt for cloud-based IT security solutions that are cost-effective and compatible with payment card industry data security standard regulations and offer round-the-clock monitoring of systems,”.

Mobile Advertising market 2015 review, research and trends by Market Research Store

Global Mobile Advertising market to grow at a CAGR of 24.24% over the period 2015-2018. Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

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Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”