Smartwatch collaboration begins between Google and Fossil

The technology giant and the designer accessory brand are coming together for wearables fashion and functionality.

As soon as the Android Wear operating system for wearables such as the smartwatch were announced, Google stated that a number of large brands such as LG, HTC, Samsung, Motorola, and Asus would all be powered by the OS later on this year.

That said, Google also dropped another important name, though not of a tech brand: Fossil.

Fossil is a designer brand of accessories and clothing and will now be working with Google in the design of its smartwatch, causing its shares to rise considerably. The designer brand is based in Richardson, Texas. Its chief strategy and marketing officer, Greg McKelvey said that it is a company that is driven by design and innovation in the creation of products with which customers will simply fall in love.

Now the brand is hoping that a new kind of accessory, the smartwatch, will be something its customers love.

McKelvey released a statement in which he explained the company’s perspective on these wearables. In it, he said that “We believe we are uniquely positioned to develop and bring to market products for our fashion customers that marry the beauty of our designs, the promise of our brands and now the function of new technology.”Wearable Technology - Fossil Watch


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He pointed out that this form of wearable technology is “still very much in the formative research and development stage,” but that they are actively taking part in a drive toward wearables that will bring tech and fashion together.

As it is becoming widely believed that one of the primary barriers standing in the way of the widespread adoption of wearable technology is its clunky, large, science fiction geek look, the development of a device by a fashion designer could mean that this struggle could be overcome. Many feel that companies need to work together in order to speed up the development of devices that people will actually wear, instead of releasing one generation after the next that draws curiosity but doesn’t generate the necessary sales.

It will be interesting to see what designers do to the smartwatch over the next few months, as it could change the face – so to speak – of these devices, altogether.

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