The company has announced that despite the world’s slowdown in mobile phone sales, it is seeing tremendous growth.
Huawei Technologies Co. Ltd. has recently announced its sales figures for the first half of 2015, and what it has revealed is that within China, it has managed to double its revenues, despite the fact that the trend for these handheld devices has been slowing.
This has managed to break away from those slowing trends that have been faced by its larger rivals.
Xiaomi Inc. and Samsung Electronics Co. Ltd, are both struggling with a massive slowing trend in the growth of their smartphone sales and revenues. Now, despite the fact that Huawei, the fourth largest maker of mobile phones, had failed to meet their shipment targets for a span of two solid years, it has now broken away from that direction. It has placed a considerable focus on high-margin premium models of their devices which has allowed it to boost its handset shipments by over 33 percent when compared to the same time in 2014.
This new change in the direction of Huawei smartphone sales comes nearly three years after its strategy shift.
This skyrocketing sales rate has arrived nearly three years after the company made the choice to drop its branding as a budget option and to step up to face some of the massive players in the industry, such as Apple and Samsung, with high-end offerings. This has aligned very effectively in the Chinese marketplace, where consumers who had previously been extremely conscious of the price of the devices are now more willing to spend additional money if they feel that they will be receiving value and quality in return.
Unlike the smartphone sales situation at Huawei, the overall smartphone shipment trend in China actually experienced a shrinking for the first time in six years. The first quarter saw sales falling during that time and the former leader of that space, Xiaomi, recorded its own first drop in its semi-annual sales figures, saying that the domestic market is coming very close to saturation. That claim closely aligns with what many sources are saying about the smartphone marketplace in China.