Report provides insight into the future of mobile commerce for the US
Juniper Research, a leading market research firm, has released a new report that predicts the growth of mobile sales in the U.S. Mobile commerce has been growing more popular throughout the country as more consumers become comfortable with the concept of using their smartphones and tablets to pay for products. Consumers are already transitioning well toward using their mobile devices to shop online, but using these devices to purchase products from physical stores is gaining more momentum.
Mobile sales to reach $3.2 trillion by 2017
According to the report, called “Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017,” consumers are taking up mobile commerce at a rapid pace. The report predicts that mobile sales are well on their way to surpassing $3.2 trillion by 2017, an increase over the $1.5 trillion that is forecast for this year. The report also notes that retailers that have not yet embraced mobile commerce are in the minority.
NFC technology may be on its way out
Many retailers are putting focus on NFC-based mobile commerce systems in order to meet the needs of consumers. While this has been relatively successful for some due to the fact that NFC technology is a staple of mobile commerce, the time may be coming when this technology is more of a hindrance than a benefit. NFC-enabled devices are still rare in the U.S. market, making NFC-based mobile commerce somewhat exclusive. Moreover, Apple devices do not support NFC technology in any inherent way, which has lead many retailers to seek out alternatives to NFC technology.
Mobile payments are growing around the world
The report expects that mobile commerce will continue to grow in the U.S. and that this growth will largely be powered by consumers and their interests in mobile technology. The U.S. is not the only place mobile commerce is finding traction, of course, as more consumers in Europe and Asia have also been growing more accustomed to new forms of commerce.