UK mobile commerce shows impressive growth
A new report from IMRG, an e-commerce association based in the United Kingdom, and Capgemini, a business and technology consultancy firm, shows that mobile commerce is making strong progress in the United Kingdom. The report found that mobile commerce has seen exponential growth in the field of online retail over the last year, with the first quarter of 2013 showing impressive results. This may be due to the growing number of consumers with mobile devices, but could also be due to the new mobile commerce services that are emerging in the market.
Mobile commerce new represents 20% of online sales
According to the report, mobile commerce accounted for 20.2% of the online sales seen in the United Kingdom during the first quarter of 2013. This is an increase from the 15.4% of sales mobile commerce represented in the fourth quarter of 2012. The report shows that mobile traffic to retail sites has been growing quickly as more sites become optimized for use on mobile devices. These sites have also been seeing higher consumer engagement, which has been translated into strong sales.
Retail sector become hive of activity
The United Kingdom has become one of the most active markets in the world when it comes to mobile commerce. The country’s retail sector has been especially aggressive in this field, hoping to engage consumers in a new way and appeal to their changing interests. Several retailers, such as Tesco, have been able to establish a strong foothold among consumers, offering comprehensive mobile commerce services that making shopping and purchasing online easier.
Mobile sales to continue to grow due to consumer behavior
Mobile commerce has not been showing any signs of slowing down in the foreseeable future. Since 2010, mobile commerce sales have grown in the United Kingdom by more than 5,000% and are beginning to represent a significant economic force. As more consumers become interested in the field of mobile commerce, mobile sales will continue to show strong growth well into the future.