Primary market for mobile games is parents and kids

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The results of a recent study have shown that these are the individuals most likely to play these apps.

According to the results of a recent study that was conducted by The NPD Group, there has been a massive 57 percent increase in the number of people who are playing mobile games over those that are playing on PCs and consoles.

This study ran from 2012 through 2014 and showed that there is a very specific group of players.

What the research determined that the majority of the people who made up the increase in mobile games players were children. Back in 2012, the average amount of time that was spent for play was about 80 minutes per day. However, the most recent figures are now indicating that the average play time is over two hours per day on these devices. One of the main drivers of this trend toward spending more time playing games on smartphones and tablets is that parents are now purchasing premium games so that their kids can play as often as they want and for as long as they want.

This trend in mobile games breaks away from the more limiting functions of many free apps.

Mobile games - parents and kidsThis aligns with data from Super Data Research, an industry intelligence firm that released the results of their own study. In it, they indicated that 7.8 percent of all global mobile game development is conducted with children in mind. Within the U.S., especially, revenue from mobile gaming increased by a tremendous 9.3 percent among games where children are the ones who are actually doing the spending.

The NPD research showed that kids who are aged between 2 and 12 years are spending a larger amount of time on gaming devices – such as smartphones and tablets – than they are on any other kind of activity. For that reason, parents are spending more in that area. That said, once children reach their teen years, the use and spending on these game apps seems to slow, and it does so even more once the individual reaches adulthood.

According to NPD Group industry analyst, Liam Callahan, who discussed the mobile games trend from this study, “There’s no denying the important role kids play in driving revenue. But it’s the adult gamers who are spending more than kids and teens. This group also tends to be the decision-makers for their young children’s gaming experiences, making them a prime target for developers and marketers alike.”

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