When we go about building apps we often approach the process very differently to building a website. When building a website we tend to identify the market first that we want to cater to and think about what a good niche would be to work in. From there we then go about designing a site and coming up with content and then finally monetising the site.
With an app on the other hand, we tend to start instead with an idea. This will be something that hits us when we’re in the shower, or when we’re going through a mundane task and we realise that an app could help us to do it better. While this might result in an end product that’s useful or that interests us, what it doesn’t guarantee is that we’ll have any sales or that it will be successful.
So if you’re serious about making money from mobile apps, you may want to start thinking about the process from another angle and starting with the niche. And a great niche to pick? That’s the health niche – something which has a universal appeal and which everyone can relate. Health is something that’s important to us and so it’s something that most of us are willing to spend money on too.
But how do you make a successful app in the health niche that will sell and that you’ll be able to market? Read on for some advice that can help you get off to a good start…
The appearance of your app is incredibly important at the best of times, but even moreso when you create a health app. When people look to an app for health advice, they are looking for information that they can trust and rely on to ensure that it helps to improve their condition rather than worsen it. To this end you should make sure that your app looks highly professional and you should spend time and money on the UI. If that means paying a professional to create your icons then that will be money well spent.
Think Outside the Box
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The health niche is a very fertile niche and one that can be very profitable – but it is also a very overcrowded market and there are a lot of other apps out there for you to compete with. The secret is to think outside the box and to think about all the different areas of health.
A health and fitness app for instance won’t get much attention, but if you can hit on a particular form of new exercise (like HIT workouts), or if you can cater to a particular demographic (fitness for busy Mums) then you can help to set your app apart and thus improve your USP. You can even create a single app and then release various different iterations.
Health from a medical perspective is also useful, whether you want to educate your customers on the human body, or help them identify particular illnesses and there are many particular sub-niches to approach here.
Follow these guidelines, be creative and you will find that the health niche is the perfect one for selling apps.
Today’s feature contributor Nancy Baker is a freelance blogger who is currently working at Heart Smart CPR, a firm offering CPR Classes in Austin Texas. She is very passionate about her work and she also volunteers at the local community centre every week. You can also catch up with her on Twitter @Nancy Baker.