Codes for baseball-themed mobile games are the new prize to be found inside America’s favorite junk food.

Cracker Jack, America’s favorite caramel coated popcorn and peanuts mix, which is famous for the iconic prizes found in each bag, is trading in its traditional toy surprise in a new approach to appeal to mobile consumers. Soon, those who dig into their bag of the sweet treat will find Cracker Jack mobile game codes instead of the classic toy.

Mobile technology will bring the new iconic prize to life.

The mystery prize that was once found in each bag of Cracker Jack will be replaced with stickers featuring digital codes for mobile games, providing mobile users with “baseball-inspired mobile digital experiences.”

In a recent press release, Haston Lewis, the senior director of marketing at Frito-Lay – the company that owns Cracker Jack – said that “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”

According to the Huffington Post, the new prizes will be available in four themes: Dance Cam, Dot Dash, Baseball Star and Get Carded. The Blippar app, which is available for both Android and iOS, will be required to activate the prize.

The new Cracker Jack mobile game codes sticker prize is part of a broader marketing effort to maintain consumer appeal.

Not everyone who loves the tasty popcorn snack, which has been around since 1896, is likely to be happy with this prize change. For some, these little toys have become collectibles. In fact, Cracker Jack prize collecting is actually a serious hobby for many long-time fans and there have been several books published on the subject. However, be that as it may, companies need to make changes to ensure that they continually remain relevant to present day consumers.

A spokesperson from Frito Lay, Joan Cetera, commented that the change in prize design is part of a much larger marketing effort to stay relevant within a fast-changing consumer landscape.

In addition to the new Cracker Jack mobile game codes, the brand’s logo and packaging will also be restyled.

About Mobile Anti-Malware

The internet has become significantly important in everyday life. Devices are at a greater risk of infection with different kinds of malware because of the increased use of the internet. Malware can come from different sources such as social media websites, e-mail spam, and websites that have unauthorized codes. Malware infections result in low performance and damage of the device.

Global mobile anti-malware market to grow at a CAGR of 17.36% during the period 2016-2020.

Malware is a software that loads on mobile devices through the internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the internet, and e-mails. Mobile anti-malware protects mobile devices from malware, data theft, unauthorized access, viruses, spyware, hacker attacks, and online identity theft. It blocks unwanted calls and messages and detects, prevents, and eliminates viruses and malware. Mobile anti-malware scans the memory, OS, and files of mobile devices using heuristic detection, signature-based detection, rootkit detection, and real-time scanning methods to prevent mobile malware infections.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile anti-malware market for the period 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of anti-malware software for the following mobile devices:
• Smartphones: Includes Android, iOS, Windows, Symbian, and Blackberry
• Laptops: Includes Windows, Mac, and Android
• Tablets: Includes Windows, Mac, and Android

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The market is divided into the following segments based on geography:
• APAC
• Europe
• MEA
• North America
• South America

Global Mobile Anti-Malware Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• AVAST Software s.r.o.
• AVG Technologies N.V.
• BitDefender, LLC
• McAfee, Inc.
• Symantec Corp.

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Other prominent vendors
• Ahn Labs
• Avira
• Doctor Web
• Emsisoft
• ESET
• Fortinet
• F-Secure
• Kaspersky Lab
• Malwarebytes
• Microsoft
• Sophos

Market driver
• Increased use of internet on mobile devices
• For a full, detailed list, view our report

Market challenge
• Threat from inexpensive security solutions
• For a full, detailed list, view our report

Market trend
• Popularity of cloud-based anti-malware
• For a full, detailed list, view our report