Search Results for: mobile commerce

PayPal mobile commerce represented 1 in 3 Thanksgiving and Black Friday sales

Of all the online orders processed by the payment platform, one third were transacted over mobile.

According to new PayPal mobile commerce data, one third of online purchases on Thanksgiving and Black Friday using that payment method were from smartphones or tablets.

Mobile devices made up one third of the total payment volume over PayPal on those two days.

These PayPal mobile commerce statistics also help to illustrate the importance of that payment platform to e-commerce as a whole. It is clear that consumers are using this transaction method on an increasing basis to complete their online purchases. When it comes to some of the top shopping days of the year such as Thanksgiving and Black Friday, that can make a significant impact on retailers’ bottom lines.

PayPal mobile commerceThe recent data suggesting that one third of PayPal payments for online purchases on those two days only underscores reports from other sources. Data analyses from other firms also suggest a similar trend where mobile accounted for about a third of Black Friday online spending.

The PayPal mobile commerce figures align very closely with the data from Adobe regarding Black Friday.

Adobe’s data pointed out that online sales during that one shopping day broke the $3 billion mark. It also pointed out that mobile devices accounted for just over a billion of those transactions.

The new figures from PayPal only add more weight to the confirmation of that trend. This also helps to provide insight into a larger part of the market, as its data adds to that from other payment methods.

PayPal currently has more than 192 million active customers as well as 15 million active merchants.

The shopping trend for both Thanksgiving Day as well as Black Friday revealed that about one third of its online purchases were through PayPal mobile commerce. This helps to show that it was not just a single day blip but that it may be a consistent trend in online shopping. This was particularly true as the total payment volume was not the same on both days. Still, the percentage of mobile shopping remained steady despite the difference in total spending.

UK mobile commerce is most busy on Christmas

Forget Black Friday because in the United Kingdom shoppers buy the most on Christmas Day.

Some fascinating festive shopping insight is coming from the United Kingdom, as data has shown that UK mobile commerce spikes higher on Christmas Day than any other day of the year. Criteo recently released the results of a recent study. The festive trends analysis showed Christmas itself was the top shopping day for smartphone users.

This study took into account the volume of shopping on all days throughout the holiday season.

This holiday shopping study included Black Friday. What Criteo found was that on Christmas Day, 62 percent of online purchases are made over smartphones. This effectively makes that holiday itself the busiest UK mobile commerce day. There have been a number of theories to explain this trend.

UK Mobile Commerce - Christmas ShoppingPrimarily, researchers believe that mobile shoppers look around online to find sales on gifts they wanted but didn’t receive. If Santa didn’t bring it, they’re determined to find it for themselves. Moreover, as the brick-and-mortar shops are closed that day, their only option is to go online. Criteo reported that 53 percent of Christmas Day shoppers are looking for items for themselves over their smartphones.

UK mobile commerce has already been showing a heavier trend than in the United States.

Previous studies have indicated that people in the United Kingdom are more likely to complete a purchase over mobile commerce than their American counterparts. This only increases the tendency to use the device that is already in their hands in order to make a purchase. On the other side of the ocean, many Americans still prefer to use their laptops.

In the UK, only 28 percent of online shoppers are making their purchases over a desktop. That figure is quite different in the United States.

The Criteo study showed that while the largest day for sales volume is Black Friday (246%), Christmas Day leads in a different area. Two out of every three transactions completed online are done over smartphones. While the actual total number of purchases may not be as high on Christmas as it is on Black Friday, the percentage of UK mobile commerce purchases is notably higher that day when compared to desktop.