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TAMUmobile app now supports augmented reality

| October 11, 2012

University announces new update for TAMUmobile application

The Texas A&M University has announced the launch of its latest mobile application for the iPhone platform. The application is called TAMUmobile 3.2.2 and it includes support for technology that was absent from its predecessors. The application is now capable of making use of augmented reality, allowing users to engage in dynamic digital experiences through their mobile devices and tablets. The application is host to numerous features that are designed to make university life a little easier for attending students.

App to meet the needs of tech-savvy students

Texas A&M officials claim that the application provides students with information and resources concerning the university and its various services. Officials suggest that the application is a response to the growing demands for such a tool from students and represents the school’s continued efforts to appeal to a new generation of tech-savvy individuals. The augmented reality capabilities of the TAMUmobile application will address the wants and needs of students in a high-tech fashion.

Augmented reality to help students find information on their surroundings

The application uses augmented reality to provide students with detailed information concerning their surroundings. Using the application, a student can find classes, locate hard-to-find campus buildings, and even learn the history behind some of the university’s more aged structures. The TAMUmobile app is expected to be well received amongst students, especially those just arriving to the university who have limited knowledge of the campus layout.

University continues to work to provide new services to tech-savvy students

The TAMUmobile application is available for the BlackBerry, Android, and iOS platforms, but the augmented reality version of the tool is available only for iPhones and iPads. This is expected to change in the near future as the university works to develop augmented reality capabilities for the other versions of the application. Texas A&M is the first and largest public institution in the U.S. to introduce a mobile suite of tools for students. Since the release of these tools in 2009, the university has been working to provide more robust services to students who are becoming increasingly reliant on mobile technology.

New mobile commerce service to link Japan and South Korea

| October 11, 2012

Docomo and KT Corporation team for the sake of mobile commerce

Japan’s Docomo, a leading mobile network operator, has teamed with South Korea’s KT Corporation, an information and communications business, to develop a new mobile commerce system based on NFC technology. The mobile commerce system will be designed for use in both Japan and South Korea and will facilitate payments for goods and services through the use of a mobile device. The initiative is expected to help boost consumer exposure to mobile commerce and NFC technology exponentially.

Japanese consumers to use Cashbee service

The mobile commerce system will allow Japanese consumers with NFC-enabled smart phones to make payments in South Korea without having to worry about money changing. This will be accomplished through South Korea’s extensive Cashbee service, which already allows citizens of the country to participate in mobile commerce. The service comes from the KT Corporation and its accessibility to Japanese consumers is considered the first practical step of the partnership between the two companies.

Lack of NFC-enabled devices could slow plans for mobile commerce development

Docomo expects the Cashbee service to be available to Japanese consumers in the first half of 2013. After the service becomes widely available, both Docomo and the KT Corporation will begin introducing new, cross-border services concerning mobile commerce, marketing, and mass-transit ticketing, all based on NFC technology. The two companies believe NFC technology could help bring a wide variety of convenient services to consumers in both countries, but the lack of available NFC-enabled mobile devices may delay the duo’s plans.

Demand for NFC-enabled devices reaching new heights

Despite the growing popularity of mobile commerce and NFC technology, mobile devices capable of conducting mobile transactions are still rare. Many new devices, such as Samsung’s Galaxy S III, are equipped with NFC technology, but there are currently not enough to meet the demand of consumers interested in mobile commerce. Without the adequate supply of NFC-enabled mobile devices, any plans concerning the widespread use of mobile commerce services is expected to find some difficulty gaining traction with consumers.

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