Tanimura and Antle make use of QR codes on produce packaging
Tanimura and Antle, a grower and shipper of produce, has begun adding QR codes to several of its products in order to reach out to consumers. The company has introduced the codes on packages of its Artisan lettuce and Artisan romaine produce, allowing those with smart phones to access content associated with these items. QR codes have long since become an adequate medium for businesses to reach out to consumers and provide them with product information, special offers, or other kinds of content they might find interesting.
Codes lead to videos detailing growing process
The codes affixed to packages can be scanned using a smart phone or similar mobile device equipped with a QR code scanning application, most of which are free. These codes link to videos that detail the growing process of the product with which they are associated. Tanimura and Antle is keen to ensure that consumers know exactly where their produce is coming from and what goes into the growing of these foods. The videos also provide foodservice-specific preparation tips regarding the produce they cover.
QR codes considered effective way to reach out to customers
Diana McClean, director of marketing for Tanimura and Antle, claims that QR codes are an effective way of reaching out to customers in real time. Because much of the produce grown by the company serves in the foodservice industry, Tanimura and Antle expects that the information regarding how its various products are grown will be well received, especially given the fact that the foodservice industry prides itself on freshness and quality.
QR codes again prove their ability to engage an audience
QR codes have become a staple in marketing and information distribution. The barcodes have proven to be popular with consumers, thereby becoming popular with businesses as well. Tanimura and Antle’s use of QR codes may not be innovative, but it does provide its customers with access to information that they have been demanding.
FURO capable of engaging consumers with variety of services
Future Robot, a maker of so called people-friendly robotics, has won a major order for its NFC-enabled kiosk known as FURO. The FURO — literally “polite” in Japanese, though Future Robot is a South Korean company — is a robotic kiosk that is designed to engage consumers in a friendly manner and provide them with services and information using a large touchscreen display. The FURO is the first South Korean robot to be released in the European market, making its debut earlier this year at the CeBIT event in Germany.
Future Robot sells over 100 FURO units to Brazilian company
Future Robot has not yet released information regarding the buyer of its FURO robots apart from that the company is located in Brazil. The Brazilian company has ordered more than 100 units of the FURO, which is plans to transform into mobile billboards that will be used in airports and exhibitions around the country. Because the robots are equipped with NFC technology, they could help in expanding the mobile commerce scene in Brazil and encourage consumers to conduct mobile transactions with their smart phones.
FURO could provide mobile commerce services
FURO is designed to actively approach people and make a short greeting before explaining the services it wishes to provide. Those not interested in engaging the robot can simply walk away without worrying about the machine following them wherever they go. Future Robot notes that the FURO has a wide range of uses in marketing, but it can also be used for practical tasks, such as serving as a waiter in a restaurant or as a sort of cashier providing mobile commerce services.
Purpose of robots not yet fully known
The particular details regarding how the Brazilian company that purchased the robots will use them have not yet been revealed. There is a possibility that the FURO will help establish a stronger presence for mobile commerce in Brazil, as it will allow travelers passing through the country’s airports to make purchases of goods from local shops without having to stand in line or worry about converting their currency.
