Infineon Technologies Digital Contactless Bridge interface gaining momentum around the world
Infineon Technologies, a leading developer of semiconductors and micro-technologies, has announced that its Digital Contactless Bridge interface is quickly becoming the de facto standard in regards to NFC technology. The high performance communication interface has been seeing wide adoption from various companies interested in making use of NFC technology in some way. Because the technology is capable of making NFC interactions more fluid and convenient, it may be well on its way to becoming a staple in industries like mobile commerce and marketing.
Interface allows for fast and secure connections
The Digital Contactless Bridge interface provides fast and secure connection between NFC devices. This is invaluable for NFC-based applications that rely on a high degree of security and a quick connection, such as mobile payment platforms. According to Infineon Technologies, their new interface is capable of supporting peak data rates for these type of mobile applications beyond 848 kilobits per second. This is much higher than conventional interfaces that are still widely used for mobile commerce.
Technology free and universally available
One of the most attractive qualities of the new interface is that it is free. Infineon Technologies is a strong advocate for open solutions that will make services like mobile payments more convenient and secure for consumers. The interface is globally available, which has contributed to its widespread adoption. Companies that have incorporated the new interface include Texas Instruments, INSIDE Secure, and MicroPross.
Advances in NFC technology could attract new support
NFC technology is often criticized as being dated, despite the fact that the technology is only roughly 8 years old, having first emerged in 2004. Some companies, such as Apple and PayPal, have chosen to sidestep NFC technology because they believe it is not capable of meeting the needs of modern consumers. Infineon Technologies is one of the companies working to improve NFC technology and ensure that it is more capable in meeting these needs. With the new interface widely available, NFC may be slated to become much more popular and regain some of the support it has lost recently.
Branding Brand sees a future where retailers have a stronger mobile presence
Branding Brand, an interactive marketing agency that specializes in building mobile shopping websites and applications have been making waves in the realm of mobile commerce. The company has developed mobile shopping sites for some of the largest retailers in the world, including Costco and Ralph Lauren. With the holiday season rapidly approaching, retailers may need to consider adopting a stance that is more friendly to mobile consumers and Branding Brad may be able to help in this endeavor.
Holiday season highlights potential in mobile commerce
The holiday season is an important time for retailers. Retailers often go to extremes to reach out to consumers during this time of year. With more consumers becoming dependent on their mobile devices, retailers are being pressured to find new ways to appeal to these consumers. Branding Brand has been seeing growing demand coming from retailers keen on reaching out to mobile consumers and the company is working on sustaining the growth it is beginning to see.
Branding Brand preparing for growth in demand from retailers
Recently, Branding Brand acquired Jeff Hennion, former marketing executive from General Nutrition Centers Inc. and Dick’s Sporting Goods Inc. Hennion was assigned the position of president, which quickly garnered Branding Brand $7.5 million in its first outside investments. The company envisions the whole of the retail industry becoming more mobile and is poised to become a leading authority in helping companies establish a strong presence in terms of mobile and social commerce.
Mobile commerce continues to gain ground amongst consumers
Mobile commerce is gaining ground around the world. A recent survey from PriceGrabber.com suggests that approximately 16% of 2,500 consumers surveyed will purchase products online this year, up from the 13% that did so in 2011. The growth of mobile commerce is backed by interest from consumers who are enthralled with the concept of paying for goods and services using only their smart phones or other mobile devices.
