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ScanLife study shows the effectiveness of QR codes

| November 14, 2012

 

QR Codes Mobile MarketingScanLife releases new study concerning QR codes

ScanLife, a mobile advertising firm specializing in QR codes, has released a new study concerning the scanning of QR codes and how they can be used effectively by brands. QR codes are already popular marketing tools and have been so for some time. Despite this, however, many companies are still uncertain on how to use them effectively. ScanLife has long been an advocate for QR codes, claiming that companies can see major gains if they were to use the codes in an effective manner. The firm has released its new study in the hopes of spreading awareness on the capabilities of QR codes.

Study draws information from more than 200 codes and thousands of scans

For this study, ScanLife made use of more than 200 QR codes, which generated thousands of scans each. These scans were tracked by the company’s Mobile Engagement Platform, which provided ScanLife with valuable analytic data concerning the use of its QR codes. Each of the codes were linked to mobile websites that were created by advertisers using the ScanLife platform, providing context sensitive content for consumers rather than sending them to random places on the Internet.

QR codes highly effective when targeting specific demographics

According to the study, the majority of people who scanned the QR codes are interested in particular products and services. ScanLife notes that this makes QR codes very effective when used to target a specific demographic, but less effective for a broader marketing approach. The study shows that 62% of all scans translated into further engagement. The study suggests that consumers presented with content relevant to their interests were much more likely to get engaged in marketing campaigns.

Codes still useful even when compared to interactive technologies

QR codes are often used as an all-encompassing mobile marketing tool. The codes have shown their value to marketers by proving that they can be effective in engaging tech-savvy consumers, but have begun losing popularity to more interactive technologies, such as NFC and augmented reality. ScanLife notes that QR codes can still be highly effective if marketers use them to target a very specific audience.

eBay looks to kick start holiday season

| November 13, 2012

 

eBay sets eyes on Thanksgiving day to launch mobile commerce campaign

Online retail giant eebay mobile marketingBay is gearing up for the coming 2012 holiday season by appealing to mobile consumers. The retailer has long been attuned to the wants of consumers with mobile devices and their interest in mobile commerce. eBay is preparing to launch an ambitious and massive campaign to kick start the holiday season by offering mobile consumers a huge number of deals and discounts for products they may be interested in. The retailer plans to launch this campaign just as consumers finish dinner on Thanksgiving day.

Retailer unwilling to wait for Black Friday to begin offering deals

Typically, retailers wait until the day after Thanksgiving to launch major savings and deals. This day, commonly known as Black Friday, is the most important day for the retail industry, as the business they do in that 24-hour period can generally make or break a sales year. A new national survey from Edelman Berland shows that the majority of American consumers finish their Thanksgiving dinner at 5:23 p.m. Eastern time. Instead of waiting for the following day to launch Black Friday, eBay will be launching its campaign just as consumers finish their dinner.

Early start may net eBay success

The retailer will be offering a massive number of deals for mobile consumers, hoping to entice these consumers to participate in mobile commerce. Using the eBay mobile application, as well as other platforms, consumers will be able to make purchases directly from the retailer, as well as its auction branch. eBay expects to find major success with this campaign as it will be one of the few, if not the only, retailer to begin the holiday retail season so early.

Retail industry poised to take advantage of popularity of mobile commerce

eBay will not be the only retailer looking to engage mobile consumers. Others in the industry have taken note of the growing popularity surrounding mobile commerce and have begun looking for ways to engage people. This holiday season may prove just how popular and effective mobile commerce can be for those that are still on the fence concerning the issue or those considering it to be a passing fad.