Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.
Platform opens the way for mobile commerce
Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find the products they are most interested in.
Mothers will have access to expansive inventory of products
Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.
Alt12 launches platform in time for holiday season
Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.
E-commerce and mobile commerce expected to see major growth during holiday season
E-commerce is set to see major growth in the wake of the 2012 holiday season. The growth of e-commerce is due to many factors, such as the expansion of mobile commerce services, early online deals, rising ownership of mobile devices, and free shipping offers becoming more common. More consumers are relying on their mobile devices for shopping and research. As such, e-commerce platforms and sites are expected to see a significant amount of traffic that could show just how viable mobile commerce really is.
ComScore predicts promising results for e-commerce
According to ComScore, an international analytics firm, online sales are expected to grow by as much as 18% in the U.S. during the 2012 holiday season. Last year, e-commerce broke spending records for the holiday season by accounting for $37.2 billion in sales, according to the firm. This trend is expected to become more pronounced this year due to the lengths many retailers have gone to cater to mobile consumers and provide them with the services they need.
Wal-Mart and others continue catering to mobile consumers
Wal-Mart is one such retailer. The company is expecting to see more than 600 million online visitors during the holiday season, a 13% increase from the traffic it saw last year. The retailers has adopted a strong mobile commerce focus, hoping to appeal to tech-savvy consumers that rely heavily on their mobile devices for shopping and product research. Wal-Mart is also among the many retail companies that are offering special offers earlier than normal, hoping to get a jump start on Black Friday, the most important day of the year for the U.S. retail industry.
2012 holiday season may prove how powerful mobile commerce can be
E-commerce is not expected to diminish in the wake of the holiday season. As retailers see major gains through their mobile commerce initiatives, they are expected to through more support behind platforms that cater to mobile consumers. Indeed, the 2012 holiday season may mark a tipping point for mobile commerce, and e-commerce in general, as retailers and other see just how powerful mobile engagement can actually be in terms of business.
