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Mobile commerce to play major role in holiday shopping

| November 24, 2012

 

Mobile Commerce SurveySurvey highlights importance of mobile commerce during holiday season

Sybase 365, a mobile services and mobile commerce solutions provider, and the Mobile Marketing Association (MMA) have released the results on a new survey concerning the role mobile devices will play in the U.S. holiday season. Mobile technology has become rampantly popular in the U.S., and many consumers have smart phones and tablets that allow them to participate in mobile commerce. Consumers have been showing a great deal of interest in using their mobile devices to shop, bank, and pay for goods over the past few years, and this may come to a head during the 2012 holiday season.

87% of consumers to use their mobile devices to research products

According to the survey, which focused on 1,000 adult consumers throughout the U.S., approximately 87% of all consumers will be using their mobile devices to make purchase decisions during the holiday season. Many consumers will be relying on their mobile device to find out information on products that they are interested in, with other using their devices to find deals and net themselves significant savings that may only be available online.

50% of consumers to purchase products through their mobile device

The survey also shows that 50% of consumers will be using their mobile devices to make purchases, while another 61% claimed they would be willing to participate in mobile commerce if improvements to security and infrastructure were made. Currently, using a smart phone to make purchases at a physical store is a practice limited to consumers with NFC-enabled devices. These devices are rare, as are the point of sale terminals that are capable of facilitating mobile payments. Security has also been an issue that has put off many consumers.

Mobile commerce could gain momentum through the holiday season

Despite consumer concerns, mobile commerce is growing in the U.S. The holiday season is expected to provide the burgeoning industry with significant momentum, especially as retailers get a better understanding of how mobile commerce can impact their business during the busiest and most important time of year for the retail industry as a whole.

Alt12 launches new mobile commerce platform

| November 24, 2012

 

Alt12 taMobile Commerce Mobile App for Mothersrgets mothers with new platform

Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.

Platform opens the way for mobile commerce

Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find  the products they are most interested in.

Mothers will have access to expansive inventory of products

Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.

Alt12 launches platform in time for holiday season

Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.