The popular online network has vowed that it will add a smaller number of unwanted ads in user Newsfeeds.
According to the latest social media marketing move from Facebook, the Newsfeeds for the users of this network will contain fewer ads for products and services that have no interest for the specific users.
This announcement was made by Facebook as it shared the changes it would be making in its advertising policy.
This was the most recent social media marketing effort at Facebook for refining its Newsfeed ads, which are growing in importance to its overall business. According to the statement from the company, “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad.”
This is social media marketing decision was made in response to the number of ads being hidden by users.
According to the company’s announcement “If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.” Facebook has been using a number of social media marketing strategies to try to make advertising more central to the user experience without actually causing its 1.15 billion users to become frustrated with the service.
This is important, as social media marketing brings in approximately 85 percent of the revenue of this leading company. It is currently injecting one paid ad into every twenty of the user’s Newsfeed “stories” and has been doing so since July.
Although large brands such as AT&T and Toyota regularly advertise using Facebook’s social media marketing, the company also earns a considerable income from marketers of products such as teeth whitening kits and weight loss systems. According to analysts, some users are not thrilled about these less than fashionable ads stuffed into their Newsfeeds.
Analyst Nate Elliot from Forrester Research stated that Facebook will need to take careful steps in its social media marketing in order to keep the less glamorous ad category from becoming intrusive and that it might be better off leaving them over in the right hand side where they have previously been found, while the Newsfeed remains reserved for higher quality advertising.
Prominent game developer and publisher Ubisoft has announced its acquisition of Future Games of London, a developer of mobile games. The development studio was first established in 2009 and has established a strong foothold in the mobile space since then. The developer boasts of more than 100 million downloads for its mobile games and continues to make strong progress in this sector. Ubisoft has been showing aggressive interest in the mobile field in recent years, especially as mobile games become more popular than traditional handheld titles.
Ubisoft builds a stronger presence in the mobile space
Ubisoft is working to establish a stronger presence in the mobile games sector. These games have managed to attract a great deal of support and attention from consumers around the world and have become one of the most lucrative sectors of the game industry as a whole. Ubisoft is only on among many companies that have shown an interest in mobile games for the economic and entertainment prospects they represent.
Developer to gain access to Ubisoft resources
Future Games of London will continue operating as it has done for the past several years for the most part. Through the acquisition, however, the developer will have access to the abundant resources that Ubisoft offers. Ubisoft will also gain access to the developer’s range of mobile games and will be able to market these games and ensure they reach a wider audience. Ubisoft has proven time and again that it holds a strong position in the game industry. Last year, the company generated more than $800 million in profit, more than enough to encourage expansion into the mobile field.
US becomes an attractive market
Backed by Ubisoft’s support, Future Games of London is expected to concentrate on breaking into the U.S. market with new online games developed for mobile devices. The developer will also work on improving its game infrastructure in foreign markets in order to bolster its global network. These plans align well with Ubisoft’s operations.
