Smartphone based purchases are representing a very large proportion of the overall figure.

The largest online marketplace in India, Snapdeal, has just released its mobile commerce data in that it has revealed that at the moment 30 percent of online purchases are originating from smartphones.

This trend has appeared to increase to a tremendous degree on the website, skyrocketing over last year’s figures.

When compared to the mobile commerce proportion of online purchases, last year, it looks as though the figure has grown by a tremendous 10 times. This is because at the same time last year, only 3 percent of the Snapdeal purchases were originating from smartphones.

The mobile commerce research was conducted by Snapdeal, itself, and provides insight into buying behaviors.

This mobile commerce study provided interesting and useful knowledge regarding the way that consumers behave, and the trends that are forming around them. The average number of visitors recorded by Snapdeal for its website was between 35 and 40 million per month. Among them, 12 million are from smartphones. From that 80 percent is organic, and 60 percent is new to the website. Among those shopping from their smartphones, 75 percent were COD, while the last quarter paid in advance.

This last data suggests that consumers may not be entirely comfortable making mobile commerce purchases online, and that they are taking precautions by paying on delivery instead of trying to pay in advance before they have received the product, in the vast majority of circumstances.

The majority of the mobile commerce visits to the sites originated from the cities of: Hyderabad, Bangalore, Kolkata, Chennai, Mumbai, and Delhi – listed in no particular order. The top selling categories over this channel on the Snapdeal website were clothing (both men’s and women’s), men’s footwear, flash drives, and memory cards.

This mobile commerce data, as a whole, suggests that the majority of smartphone users are shopping a great deal more over their devices and that this growth rate is an exceptionally rapid one considering the difference between the figures from last year and the statistics that have been recorded from this year.

New data is showing that many of the industry giants are making location based progress.

According to some of the latest information that has been released by ABI Research, a number of industry giants – including Google, Apple, and eBay – are placing their focus on making considerable moves into the realm of geolocation and its many possibilities.

Though this is not necessarily anything new, it is the fact that they are taking it indoors that is drawing attention.

To start, the estimates by ABI Research have suggested that the geolocation indoor market will be worth more than $4 billion by 2018. This was revealed in the quarterly Location Technologies Market Data which is issued by that agency. It provides a measure of the adoption of indoor geolocation technologies, mapping, as well as businesses that are making their way into this particular space.

By the end of next year, the overall market of geolocation technology installations will be greater than 25,000.

This, according to the ABI Research data that was released in the report. It also pointed out that smartphones that are capable of supporting indoor geolocation technology will have reached the hundreds of millions over the span of the next two years. The result is that virtually every major company will have begun to take considerable steps into this sphere.

Patrick Connolly, an ABI Research senior analyst, stated that “Apple’s new A7 co-processor coupled with the acquisition of WifiSLAM highlights indoor as a priority.” He went on to say that “Both Apple and eBay have announced support for dedicated BLE beacons, a technology that is set for a huge 2014 as major IC and device OEMs make it widely available.”

Connolly also explained that Google is maintaining an expansion of geolocation based indoor mapping and that it has been discussing some of its intentions for this technology quite openly at I/O. He also added that it isn’t just the smartphone manufacturers that are involved in this technology, as there have been four large AP providers (Motorola, Cisco, Ruckus, and Aruba) that have acquired business within this space. He noted that it was interesting to find that Nokia had held its own indoor and mapping capabilities, showing that this was being viewed as a region in which considerable future growth was possible.