The marketing effort is a part of a partnership between the restaurant and Xbox One.
The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes.
This campaign has been launched in the United Kingdom and is available on specially marked boxes.
These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique video and its associated features. This is not the first time that the pizza chain has taken part in this type of advertising.
The current augmented reality ads are being compared to some from the past, such as the one for Halo 4.
That partnership with Microsoft aligned with the release of that high profile game and generated a considerable amount of attention. In that promotion, there were 500,000 limited edition boxes that featured the specially printed cover with the image of the game that would come to life when viewed through a smartphone or tablet. Customers animated the image through the use of the Blippar app and were able to interact with it in order to be able to enter into a sweepstakes as well as to view trailers for the game.
Blippar has taken part in a broad range of different AR mobile marketing campaigns with large brands, such as Pepsi and even one of the main competitors of Pizza Hut, Dominos Pizza. This is the first time that they have worked on a campaign for augmented reality ads for Pizza Hut UK. The restaurant has also worked AR into other efforts to engage with customers, only in its Middle East operations, where it experienced very positive outcomes. This technology aligns well with advertising for a broad range of brands and their products and services, giving the surfaces of the delivery boxes an entirely new purpose.
Leading mobile commerce organization Square has unveiled “Merchant Case” with integrated Square Reader. The Square Reader platform is designed to make it easier for small businesses and entrepreneurs to participate in mobile commerce and track inventory and consumer trends through the Square Register platform. Square has also announced that it has launched a new partnership with Griffin that will launch the “Merchant Case,” which is used alongside the Square Reader.
Merchant Case adds more convenience to Square Reader
The Merchant Case is, quite simply, a protective case for a smartphone. The current iteration of the product is designed for the iPhone and features a space that can hold a Square Reader. The Square Reader is a small device that can be plugged into an iPhone, allowing for users to make mobile payments. Square has similar devices designed specifically for consumers, whereas the Square Reader is meant to target merchants.
Accessory makers design products for Square
Both the Square Reader and Merchant Case are part of the “Works with Square” program. This program tasks accessory makers with developing products that work specifically with Square’s products, expanding the company’s presence in mobile commerce. Square already has a powerful presence in North America and has recently expanded into the Japanese market. In the U.S. alone, the company has process over $16 billion in mobile payments.
Square continues to show promising success
Square is currently considered one of the leading entities in the mobile commerce space. The company has managed to beat out competition from others, including PayPal, and has been making progress on a wide range of initiatives. As mobile commerce continues to gain momentum with consumers and merchants, Square is expected to continue seeing impressive growth. This growth may help the company expand into new and promising markets in the near future.
