Mobally, a firm specializing in mobile commerce, has published a new API designed to help retailers take advantage of the growing phenomenon of mobile shopping. Many retailers have seen a dramatic rise in mobile traffic and activity in recent years, but many have yet to embrace mobile commerce in any significant fashion. This may be due to a lack of the mobile space itself and how mobile application work. Mobally believes that its API can help resolve this issue.
API allows for the development of platform agnostic apps
The API enables retailers to design, develop, and deploy completely native retail applications. These applications are platform agnostic, meaning they can be used on both Android and iOS devices as well as others. The applications are meant to help retailers establish a stronger presence in the mobile space, making them more attractive to consumers that have taken to shopping from their mobile devices more regularly.
Retailers become more focused on mobile commerce
Over the past two years, the retail industry has become quite interested in mobile commerce. During the holiday seasons of 2011, 2012, and 2013, mobile sales began to skyrocket, showing retailers that mobile commerce is a promising pursuit. While many large retail organizations have managed to develop their own applications with relative ease, specialty retailers and smaller organizations have had more trouble in this endeavor. Many retailers lack an understanding of mobile technology because of their strict focus on their physical stores and traditional forms of engagement. As such, when these retailers develop their own applications, they can provide a somewhat unpleasant experience for shoppers.
Quickly developed apps may not win consumer favor
An API like that being offered by Mobally could help retailers overcome certain technical hurdles and engage consumers in a more dynamic way. The API allows retailers to quickly build new applications, allowing them to move from concept to deployment in a relatively short amount of time. While this may be good news for retailers, hastily developed applications could provide consumers with a lackluster experience.
Only just launched in April 2012, the service is going to be abandoned on March 31, 2014.
O2, a mobile network operator in the United Kingdom, has announced its intentions to shut down its mobile wallet service as of the end of March, this year, after only two years of operation.
The service offered a number of different features to its users through their smartphones and tablets.
Among the services available through this mobile wallet was smartphone and tablet based shopping, money transfer and offer services. Moreover, it also included a Visa contactless card and the tracking of transactions. It was originally intended to be one of the services that would be broadening to include the use of NFC technology among its supported tech.
The O2 mobile wallet was among the very first to enter into this part of the smartphone payments space.
A statement released by the carrier said that when they started the service in 2012 they were one of the first around. However, it also added that “Since then lots has changed for us, the market and our customers. So, we’ve decided to close the O2 Wallet to give us time to look into new and better ways to help people manage their money on the move, both in the UK and abroad.”
They did express that the journey itself has been exciting one for the company and it thanked those who took part in it. They also added that “it’s not over yet” and that they will be making other announcements regarding new innovations that would be occurring into the future.
They did want to make it clear that after the end of March, this year, consumers who had previously using the O2 mobile wallet service would no longer be able to do so, nor would they have access to the O2 Money Account Card. This also includes being able to send or receive the service’s Money Messages and being able to use the card or wallet for shopping. Moreover, train tickets will not be purchased through the app and cell phone top ups will also not be available.
