Mobile payments in the Philippines enjoy important partnership

Hybrid PayTech is now working with Smart eMoney to provide the country with smartphone transactions.

The announcement has just been made by Hybrid PayTech World Inc. that it has partnered with Smart eMoney Inc. (SMI), the Smart Communications Inc. financial services subsidiary in order to provide Philippines with new mobile payments options and services.

The two companies are collaborating for a brand new transaction platform ecosystem.

The purpose of this new platform is to give retail and enterprise businesses in the Philippines with new mobile payments opportunities. This new agreement will have SMI using the HybridVIRTUO Ecosystem platform for rolling out a new smartphone friendly point of sale system. This will include a range of different solutions that are touted as being easy to integrate with PoS systems that are already in place.

The platform will make it possible for SMI to deploy a complete mobile payments suite for businesses.

Philippines mobile paymentsThis system will be designed for a wide range of device compatibility, to work with mobile devices based on Android, iOS, BB, and Windows 6, 7 and 8. The platform from Hybrid, which makes it possible for interoperability from multiple types of devices is based on audio-jack or Bluetooth transaction acceptance units.

It will give SMI clients the ability to receive transactions through mobile PoS MasterCard credit cards. This is designed to make accepting the cards and the processing of the transaction quick and convenient.

There are also plans in the works to make it possible for SMI to offer online debit through the use of a PIN system. This would make it possible for smartphones to be used for transactions through Philippine Automated Teller Machine (ATM) cards. Other mobile devices that could be used for this purpose will be tablets and mobile enterprise devices.

Beyond being compatible with all major smartphone platforms – as well as the major and local device brands – the mobile payments system is also compliant with Payment card Industry Data Security Standards (PCI-DSS). That is the worldwide security standard that is meant to help to considerably reduce the risk of data fraud through the evaluation of account data security and an assessment of the network architecture of an organization, in addition to its security policies, software design, its procedures, and its protective practices.

Mobile commerce sales boom at Blinkbox

The video streaming service saw a tremendous increase in its smartphone and tablet based revenues.

Throughout the holiday shopping season, Blinkbox – a video streaming service owned by Tesco – experienced a massive increase in its mobile commerce sales, to the point that they were considerably greater than their overall online sales.

The company reports that its sales through smartphones and tablets increased by a massive 674 percent.

That said, including its mobile commerce sales they saw an overall year over year increase in their revenues over the same period ( November 25 through January 5) of 245 percent, when taking all channels into consideration. That said, the increase specifically over mobile devices reflects both effective marketing by the company and rapidly growing interest in these gadgets by consumers, when it comes to consuming streaming video content.

Within the mobile commerce sales category at Blinkbox, it was tablets that truly led the way.

Mobile Commerce Sales - BlinkBoxAs a result of an impressive mobile marketing plan by the company, the largest growth in sales figures was by far over this channel. That said, it was tablets – including the Hudle devices from Tesco, itself – that truly produced the largest share of results. In the three months that led up to Christmas, the company managed to sell 400,000 of their own tablet devices.

Those tablets are sold preloaded with the Blinkbox app. That mobile marketing strategy was certain to have played an important role not only in the number of sales that occurred over mobile devices as a whole, but particularly over tablets. Clearly it was a highly effective strategy, considering the totals that the company was able to achieve during that period.

During that span of time, a very impressive 65 percent of the mobile commerce sales that came in for the Blinkbox video streaming services originated from devices other than laptop and desktop computers. This includes connected TVs, game consoles, set top boxes, and other types of connected device, in addition to tablets and smartphones, of course. This channel has clearly proven itself for the company and it will be interesting to see what direction it chooses to take in order to encourage this growth to continue.