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Google Wallet set to go physical

 

Google WalletGoogle Wallet may soon take the form of a card

By now, consumers that are interested in mobile commerce are likely to have heard of Google Wallet. This mobile payment platform can transform smart phones and tablets into platforms that allow consumers to make purchases of goods and services using digital information rather than physical currency. Despite a relatively rough launch last year, the Google Wallet has become a leading mobile commerce platform, successfully exposing a wide range of consumers to the concept of mobile payments.

Google Wallet Card could help expand the accessibility of mobile commerce

Google may now be gearing up for the launch of a physical version of the Google Wallet. The Google Wallet Card, as it is being called by Android Police, a technology web site, has caught some screenshots of Google’s plans and how a physical card may be the next step in the continued evolution of the Google Wallet. The new system will provide consumers with a card, much like the traditional credit cards that are widely used today. This card will be linked to a Google Wallet account and make use of the financial information associated with that account.

Consumers without NFC-enabled devices left out of mobile commerce loop

Through this initiative, Google aims to make mobile commerce more accessible to a wide range of consumers. Currently, mobile commerce is largely reserved to those with NFC-enabled mobile devices. Those without such a device are unable to participate in mobile payments simply because their devices cannot interface with the technology used in mobile commerce. The Google Wallet Card will solve this problem by giving consumers another option to engage in mobile payments.

Still a long way to go before mobile commerce becomes mainstream

The Google Wallet Card will be accepted anywhere major credits card are accepted. Google has invested heavily in mobile commerce thus far and is keen to ensure most consumers have the ability to engage in mobile payments. The Google Wallet Card is one step closer to realizing this plan, but Google will have to continue its work in order to get people interested in making payments using their smart phones and other mobile devices.

The Fancy finds success through mobile commerce

 

The Fancy gaining momentum as a mobile commerce platform

There is a new social shmobile commerce successopping network that is rising to prominence on the back of mobile commerce. Thing Daemon, a social business company founded in 2010, runs a Pintrest-like shopping website called The Fancy. In late October, The Fancy raised more than $26.4 million from investors interested in the concepts of social and mobile commerce. Thing Daemon also added former American Express vice chairman Ed Gilligan to its board of directors, further boosting its presence as a breakout success in the mobile commerce space.

Users can make purchases through website and application

The Fancy allows consumers to browse an extensive database of objects, compiled by Thing Daemon. Users are able to tag the objects they like so they can be found easily at a later date. When The Fancy first began, it was nothing more than a site where people could share the items they liked. In February 2012, however, all that changed when the ability to purchase items was added to the website and its subsequent mobile application. In a few short months, The Fancy was accounting for more than $10,000 in daily sales. Now, The Fancy is doing $200,000 a week in sales.

Social and mobile commerce proves to be a potent mix

Though this is a small sum when compared to other sites in the same field, such as Fab, a design-oriented sales site, The Fancy has shown how the concepts of social and mobile commerce can lead to resounding and quick success. The Fancy is seeing most of its success in the mobile space, where consumers are eager to share the items they like with friends and family in a way akin to most common social networks.

Amazon and Apple show interest in The Fancy

In the wake of the success surrounding The Fancy, Apple and Amazon began showing extreme interest in the platform. Details concerning how in-depth this interest went have not yet been revealed, but both Amazon and Apple have taken notice of the popularity surrounding mobile commerce. These companies may be looking for a way to bolster their presence in the burgeoning industry and The Fancy may be the ideal platform to do so.

NXP Semiconductors takes a swing at NFC technology

 

NFC technology set for boost as new chips become available

NFC technology is becoming mNFC technologyore popular as more consumers get their hands on smart phones and other high-tech devices. The technology has helped establish mobile commerce, but it has also seen extensive use in advertising. Indeed, the technology is beginning to gain more attention for its uses beyond the mobile payment space, and integrated circuit manufacturer NXP Semiconductors is keen to ensure that businesses can make use of NFC technology in an efficient way.

New NFC chips could be a major boon to businesses

NXP Semiconductors has developed a new series of NFC chips that are meant to make serialization much simpler. These chips provide businesses with a URL “mirror,” which allows them to keep track of which NFC tags are actually being used and in what way. These NFC tags are typically to be used in advertising and information distribution. Being able to track the performance of these tags could be a major boon for companies that are looking to tune their engagement with mobile consumers.

Four new chips designed to meet the needs of businesses

The new NFC chips come in four varieties, all part of the NTAG21x chip family. These chips have varying features that are meant to appeal to different sectors of business. The NFC chips with low memory — NTAG210 — are meant to be affordable and appeal to companies that want to reach a large number of consumers in an efficient manner. Other chips are better suited to provide consumers with some type of service, such as remote access to a computer network. These NFC chips are currently only available as samples, but NXP Semiconductors has plans to deliver the chips to NFC manufacturers by the end of this year.

NFC technology gains momentum beyond mobile commerce

NFC technology is gaining momentum outside of mobile payments. If the technology can continue to prove popular amongst consumers, businesses are likely to continue showing interest in making use of the technology. For now, NFC technology is seeing the most use in the mobile commerce industry, where the technology enables smart phones and other mobile devices to make purchases for goods and services.