Neolane enhances SoLoMo
Neolane, a provider of conversational marketing technology, has announced improvements to its Neolane Social Marketing platform, called SoLoMo. The enhancements include better functionality with social networking sites, such as Facebook and Twitter, and provide users with more robust geolocation features. Geolocation has become a very important part of marketing, especially in the social media space, because geographic information can help marketers target specific demographics with campaigns that are suited for those groups.
Updates give marketers access to Facebook’s Open Graph
Updates to the SoLoMo platform will allow marketers using it to take advantage of Facebook’s Open Graph, which is designed to collect real time consumer information and integrate it directly into a marketing database. Neolan believes that the ability to use Open Graph will provide marketers with more capabilities to connect with consumers in a more meaningful way. Open Graph manages to avoid some of the privacy concerns that consumers have by informing these consumers that their information is being collected for marketing purposes. Facebook users have the ability to opt out of this process.
Geolocation continues to gain value with marketers
Geolocation marketing is very valuable to advertisers throughout the marketing industry. The advent of mobile technology made it easier for advertisers to acquire the geographic information from consumers that they crave. Sites like Foursquare and Facebook provide users with the ability to “check in” to locations they visit. This information allows advertisers to develop marketing campaigns that are suited to a consumer’s geographic location and preferences. The Neolane marketing platform is being put on track to provide marketers with more robust capabilities to take advantage of this growing trend.
Mobile marketing presents opportunities for advertisers
Mobile marketing has become vitally important to businesses in the modern age. A huge number of consumers have access to mobile devices, such as smart phones and tablets. These consumers rely heavily on these devices in their daily lives, presenting an ideal opportunity for marketers to establish a constant connection with consumers.