Tallinn, Estonia, March 20, 2017 –(PR.com)– MySmarttel+, which provides cloud-based corporate telephony services, is announcing a name change. Beginning March 20, 2017, the company will be operating under the new Dzinga brand.
“The new name reflects our development strategy,” said Julia Bal, head of external communications for Dzinga. “We’re expanding into new markets and starting to offer services in new countries. That process includes clarifying our positioning in the context of a new competitive environment, which is why we want to use the new name to underline the quality that sets Dzinga apart from its competitors.”
A simpler name
The switch lets Dzinga make its brand simpler and more concise. The company’s logo is also brand new, with the updated design reflecting the change.
“Our name and logo have a lot to say about us and our values: ever since our founding, we’ve been focused on simplifying business telephony. Connection online in just ten minutes. Simple configuration that doesn’t demand any type of specialized training. Complete control over expenses. Those details make office telephony simpler and more user-friendly. The new name is a way for us to clearly and concisely present the company to new markets, clients, customers, and employees, not to mention the communities we work in.”
A focus on the customer
“We decided to move away from a technical name that describes the product without defining it,” continued Julia. “Brand names need to be emotional and human-friendly. They need to move the focus from the product to the user.”
Focusing on the user is a systemic element of Dzinga’s market strategy, explains Julia Bal. “For example, Dzinga’s tech support works around the clock, something you don’t find very often among virtual telephony providers. You can ask for help in seven languages, even including some that aren’t the most widespread. We get in touch with customers who need us in less than 28 seconds. In short, Dzinga isn’t so much a different kind of telephony as it is a different experience you get when you use telephony. It’s easier, simpler. And our new name reflects that approach.”
Dzinga has been operating in the cloud communication market since 2015. The company provides a full set of tools for organizations looking for modern office telephony: HPBX, multichannel telephone numbers (fixed-line and toll-free), conversation recording and storage, and Smart call-back, a site widget that gives companies a near-instant connection with site visitors. Dzinga services clients in 15 European countries out of offices in Tallinn, (Estonia) and Krakow, (Poland).
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