Movaluate launches ambitious new campaign

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Movaluate turns to NFC and QR codes to cut down on waste

Movaluate, a company specializing iMovaluate NFC Forum Mobile Marketing Commercen promoting the re-use of old smart phones and mobile devices, has launched an ambitious new initiative that aims to get people to sell their old smart phones rather than just throw them away. The company has begun giving away from NFC-QR tags that, when scanned, can instantly determine the market value of a smart phone. The information provided to the consumer through these tags is meant to give them an idea of what they can gain from selling their old mobile devices.

New campaign allows consumers to determine the value of their smart phones

The new campaign from Movaluate is meant to raise awareness of the rising value of smart phones. More mobile services are emerging that can only be accessed through smart phones and other advanced devices. The availability of these devices is high, but many consumers have yet to justify the purchase of such technology due to its high cost or the fact that they must commit to a usage contract to obtain a smart phone. The second-hand market can be a viable place to find a smart phone without having to pay a large amount of money upfront.

Old technology presents environmental risks

Old smart phones present a fairly significant environmental problem. Many consumers simply discard their old mobile devices when they purchase a replacement. These devices are not made out of biodegradable components, however, and can even release toxins into the environment, poisoning soil and wildlife. By recycling or selling old smart phones, the environmental implications of discarding these technologies can be mitigated significantly.

Campaign may help consumers get their hands on smart phones

Through its new NFC-QR tags, Movaluate aims to help consumers get a fair market price for their mobile devices. The tags can be easily accessed by devices with a barcode scanning application or an NFC reader. This campaign may help increase people’s access to new mobile devices, in the long run, while also helping protect the environment from dangerous technological waste.

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