The announcement was made at the New Fantasyland ribbon-cutting ceremony in Disney World, Florida.
Disney has implemented a billion dollar mobile technology system in many of its different theme parks in order to help its guests to be able to reduce the length of time that they spend standing in line, and to be able to pay for the items that they want at the gift shops.
Now, it will be expanding this mobile tech to reach into other parts of its Disney resorts and parks.
The MyMagic+ $1 billion program uses mobile technology build into wristbands and an app that make it possible for guests at Walt Disney world resorts and parks to be able to pay for food and merchandise, open their hotel room doors, book their ride times, and even make meal reservations at restaurants. This makes it possible for the guests to book more of the different parts of their trips in advance, to reduce waiting time, personalize their visits, and allow them to move through the park more quickly, without delays.
So far, there have been more than 11 million of the mobile technology wristbands (MagicBands) used.
According to Tom Staggs, the chief operating officer, “The folks who are saying the MyMagic+ experience is excellent is the vast, vast majority of folks who are using it, and that, we know, is good for our business.” Staggs was speaking from the Disneyland Resort at an apartment once occupied by Walt Disney, during the 60th anniversary year of that park.
Staggs had been the head of the Disney parks and resorts division from 2010 until February 2015, when he became the COO. It is believed that he will be next in line for the CEO position when the current chief exec, Bob Iger, steps down in 2018.
One of the many ways in which Disney intends to continue the growth of its business is to ensure that it keeps on top of the latest in wearable and mobile technology. According to Staggs, they intend to continue to bring additional versions of MyMagic+ to their different parks and their other businesses across the globe.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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