The company has now made its way into a growing category of single touch purchase services.
PayPal has now announced the rollout of its mobile payments service called One Touch, which provides smartphone and tablet users with a way to check out and pay for items while shopping on their devices, using a single touch of the device.
This type of checkout program has been very popular among online shoppers using traditional PCs.
Amazon has had a great deal of luck with its version of the one touch checkout process. Many credit the ease of purchasing with the online marketplace for its ability to take the top spot in smartphone based retail shopping. It is also believed that Apple will also soon be adding its own one touch mobile payments checkout process on iPhones. Beating it to the punch, however, is PayPal, which is hoping to lead the way in the next generation of shopping checkout transactions.
One Touch is its mobile payments service that will help to complete a purchase much more quickly and easily.
Among the most frustrating elements of the mobile commerce experience is in the checkout, which requires a customer to have to complete forms and use a tiny touchscreen keyboard to enter shipping and billing information. This can be time consuming and often requires a great deal of correction when incorrect information has been accidentally entered due to the nature of the keyboard.
The PayPal One Touch feature is meant to help to overcome that struggle by giving a consumer the ability to use his or her PayPal account to pay for products purchased over a smartphone or tablet with a single click. When the account has been linked with the device, that user can use a single touch to pay just as Amazon customers have been able to do on that website for many years.
The One Touch service from PayPal is being rolled out on retail mobile apps during its first wave. The mobile payments service will also soon become available on mobile and responsive retail websites. There are no additional fees for customers to use this service, and merchants are charged the same 2.9 percent fee, plus 30 cents.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.