Category: Mobile Marketing

Future Robot lands massive sale for FURO robots

FURO capable of engaging consumers with variety of services

Future Robot, a maker of so called people-friendly robotics, has won a major order for its NFC-enabled kiosk known as FURO. The FURO — literally “polite” in Japanese, though Future Robot is a South Korean company — is a robotic kiosk that is designed to engage consumers in a friendly manner and provide them with services and information using a large touchscreen display. The FURO is the first South Korean robot to be released in the European market, making its debut earlier this year at the CeBIT event in Germany.

Future Robot sells over 100 FURO units to Brazilian company

Future Robot has not yet released information regarding the buyer of its FURO robots apart from that the company is located in Brazil. The Brazilian company has ordered more than 100 units of the FURO, which is plans to transform into mobile billboards that will be used in airports and exhibitions around the country. Because the robots are equipped with NFC technology, they could help in expanding the mobile commerce scene in Brazil and encourage consumers to conduct mobile transactions with their smart phones.

FURO could provide mobile commerce services

FURO is designed to actively approach people and make a short greeting before explaining the services it wishes to provide. Those not interested in engaging the robot can simply walk away without worrying about the machine following them wherever they go. Future Robot notes that the FURO has a wide range of uses in marketing, but it can also be used for practical tasks, such as serving as a waiter in a restaurant or as a sort of cashier providing mobile commerce services.

Purpose of robots not yet fully known

The particular details regarding how the Brazilian company that purchased the robots will use them have not yet been revealed. There is a possibility that the FURO will help establish a stronger presence for mobile commerce in Brazil, as it will allow travelers passing through the country’s airports to make purchases of goods from local shops without having to stand in line or worry about converting their currency.

Mcommerce campaign from Fairmont Hotels uses location based offers

 

This is designed to enhance the overall Foursquare check-in experience for customers.

Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.

These promotions are offered to customers who check in to any of the Fairmont Hotel locations.

This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.Fairmont Hotels Mcommerce in the hotel business

Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”

Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”

As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.

This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.

The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.