While the market in the country is currently about half that of the United States, its growth rate is tremendous.
There is no doubt that mobile gaming is huge in China, despite the fact that it represents only a fraction of its complete video games market, and the fact that it is only about half of the size of the American market.
What makes the difference is the very rapid growth rate that the Chinese mobile games market is experiencing.
Mobile gaming is far lower, per capita, in the Chinese market than in the U.S. but the potential is only just starting to be tapped and the gap is about to close exceptionally rapidly. Currently, it is estimate that the market there is at around $9.7 billion (60 billion yuan). It has been consoles and, to a much greater extent, PC games that have been leading the way in terms of revenue in the country. However, the prediction now is that when compared to mobile devices, PC games may be about to lose their top position. This doesn’t necessarily mean that PC has no future, but it instead means that there is a great deal more room to grow in mobile.
Mobile gaming is accessible to a far larger number of people that haven’t tapped into it yet, in China.
The lead held by PC games remains a very sizeable one, but the situation has shown that growth is starting to slow, simply because it is starting to reach a level of saturation. Those who have PCs and who will use them for gaming are already doing so, to a large extent. What makes the mobile games environment have such potential to take the lead is that there are far more smartphone users than computer owners in the country, and they are now starting to get into these apps with a vengeance.
The growth in mobile gaming has been an amazing 400 percent, from having been 2.5 billion yuan a couple of years ago, to 125.2 billion yuan, last year. With an estimated three times more smartphone and tablet based gamers than there are on PCs, that shows that there is still quite a distance for mobile to go before it has reached its maturity.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.