The latest report issued by Kantar Worldpanel has shown that the two platforms are drawing closer.
The latest mobile commerce news report has just been issued by Kantar Worldpanel and has indicated that the market share gap between iOS and Android smartphones is narrowing in some markets, while Apple’s portion is strengthening in these important global regions.
In some very key markets Apple is beginning to grow even stronger than it was before.
Year over year, the mobile commerce report predicted that iOS would be making gains in the United Kingdom, the United States, and France. This, despite the fact that Android has been making tremendous surges in popularity and its penetration has become even greater than it ever has before, within the last twelve months.
The mobile commerce report showed that Android has managed to hold its lead but iOS is strong.
According to the Kantar Worldpanel ComTech mobile commerce data that was released this week, “Android has retained its lead in smartphone sales for the 3 month period ending June 2013, with a 51.5% sales share of the smartphone market, while iOS follows with 42.5%, growing 3.3% compared to last year.”
The advances that are being recorded by iOS in the mobile commerce marketplace have primarily been at the expense of the market share held by Android. Over the three months that were completed in June 2013, the sales of iOS smartphones were made up of 8 percent from T-Mobile, 10 percent from Sprint, 39 percent from AT&T, and 40 percent from Verizon.
The mobile commerce news report suggested that the largest increase in Apple device sales came from T-Mobile. This did not come as much of a surprise to many, as the iPhone has only been recently added to the carrier’s offerings. That said, Verizon is still maintaining the largest number of sales during the period covered by the report. The next few months, as new devices are launched in each platform, should be very defining for the direction that the market will be taking at least for another year. Analysts will certainly be watching the numbers closely.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.