Mcommerce helps to increase personalization for consumers

As the number of smartphone using consumers increases, so is the demand for mobile experiences.

Businesses ranging from retail stores to hotels are discovering that they need to keep up with the pace of technology, which means that mcommerce is already a vital part of ensuring future survival.

It is no longer an option for companies to avoid these changes.

Over half of consumers in the United States now have smartphones, and a growing number of them have come to expect that their favorite places to shop will cater to their desire to use these devices to make purchases and reservations. Many business owners are under the impression that this will require a great deal of time and expense, but it is possible to take part in mcommerce without tying up a large amount of a marketing budget or resources.

The mcommerce experience allows companies to become closer with consumers.

A survey performed by IMB this year that spoke with CEOs of companies of various size showed that 88 percent felt that their highest priority between now and 2017 was to bring themselves closer to their customers. Mobile commerce is an exceptionally important way to reach this goal.

Although the standard web remains important, as the majority of consumers still use desktops and laptops for shopping and searching online, recent data from Google has shown that 15 percent of online activity comes from mobile sources. This is a market segment that is simply too large to ignore, and it grows bigger every month.

By using social and mcommerce, companies get develop a better understanding of who their customers are and what they want from their experience. It becomes possible to identify many more variables than is possible from in-store or standard online shoppers. Once that information has been obtained, the customer experience can be continually personalized and polished in order to make sure that each customer type can shop in the way that they enjoy the most.

Mcommerce profiles allow businesses to personalize each individual shopper or guest, so that marketing, information, and purchasing can all be geared toward their interests, expectations, and needs.