The startup that began its life with the search engine giant is leaving its parent company.
The internal startup at Google, Niantic Labs, which is best known for having developed the augmented reality game app called Ingress, is going to step out on its own to become a company unto itself.
The announcement was made by Niantic Labs, this week, having first been mentioned on its Google+ page.
The announcement explained that Niantic Labs intends to head off on its own so that it will bring its “unique blend of exploration and fun to even bigger audiences.” That said, just because it won’t be a part of Google, anymore, it doesn’t mean that the two companies won’t be continuing their relationship. In fact, the creator of the Ingress augmented reality game app has already named Google as one of its prime backers and collaborators, “along with some amazing new partners.”
Aside from Ingress, Niantic Labs has also developed another mobile augmented reality game app.
Back in 2012, Niantic had initially launched a mobile app that it called Field Trip. That application was created for Android device users. It functioned by assisting them in being able to discover nearby places of interest. Not long after, it put out its first version of the Ingress AR technology based game. In that app, players choose to be a part of one of two different factions, through which they are supposed to explore locations in the real world and help to claim them for their side.
According to the announcement from earlier this week, that game has already been downloaded over 12 million times by users of Android and iOS based mobile devices. Moreover, it has managed to bring over 250,000 people to attend various types of events that have been held worldwide.
Earlier in 2015, the developer also put out another augmented reality game app called Endgame: Ancient Truth. That app continued on for a number of months and linked in with the broader science-fiction based Endgame universe, including the books that were written by James Frey and Nils Johnson-Shelton. The future plans of Niantic Labs, free of Google, are not yet publicly known.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
Follow on Google+