Google pushing forward with interests in mobile commerce
Google muscled its way into mobile commerce only a short while ago, but the company is already working to reform its position in this competitive sector. In 2011, Google launched its Wallet platform, which allows users to make mobile payments. The Wallet was meant to be the company’s flagship in the field of mobile commerce, but received scathing reviews and suffered from technological problems. Google has been working to improve the platform ever since and believes that the Wallet is not capable of offering high quality mobile commerce services.
Checkout service to be shut down in six months
Google is so certain that the Wallet platform is ready for the limelight that the company has announced the closure of its Checkout service. Google Checkout had been used in the past to help facilitate digital payments for online merchants. The service was moderately popular, but was unable to attract the same kind of support that PayPal’s own services had attracted over the years. In six months, Google’s Checkout service will be shut down, replaced entirely by the Wallet.
Play developers to transition to Wallet Merchant Center
The transition will not only affect online merchants as many game developers also rely on the current Checkout system. Over the coming weeks, Google will be transitioning its Play developers to the Wallet Merchant Center, which will allow them to collect payments from consumers. Google believes that this will be a more intuitive system for the mobile games sector as the system itself is designed with mobile technology in mind.
Google Wallet continues to attract attention
Google aims to create a unified approach to the mobile commerce sector. While the Wallet platform received harsh criticism when it was initially launched, it has managed to attract a rather strong following. Consumers have praised the platform for the convenience it brings to the shopping experience.
John Torney is originally from New Jersey and a full time writer. He recently finished up a long term commitment where he worked in a tutoring program for underprivileged students that show an interest in a writing career. John has shown a special interest in technology and the mobile craze - which comes out in his articles. He has written scholarly papers, articles and reviews on topics ranging from insurance to technology news. Father of two young children, he keeps himself plenty busy!