Category: Featured News

EnStream teams with RIM to make mobile commerce more secure

| October 25, 2012

 EnStream works to make mobile commerce in Canada secure

EnStream, a mobile solutions provider based in Canada, has reached a deal with Research In Motion (RIM), creators of the BlackBerry platform, concerning a new system that could make mobile commerce in Canada more secure. In 2009, EnStream, which is comprised of Canada’s three largest telecommunications companies, introduced the Zoompass mobile payment platform. The platform enables consumers to use their smart phones to pay for goods and services. As mobile commerce becomes more popular, security concerns are threatening to derail mobile payments in Canada, thus RIM has been tapped for its acclaimed security technologies.

RIM technology will help EnStream create new services

Through this new deal, EnStream will be able to make use of RIM’s Secure Element Manager, a system that will allow the company to manage the credentials of NFC-enabled smart phones in Canada. This move comes after EnStream finalized the sale of Zoompass to Paymobile, thus opening up the companies resources for the development of a new mobile commerce platform that may be better suited for the latest generation of NFC-enabled mobile technology. BackedMobile Commerce by RIM’s technology, the company may be able to help bring more security to mobile commerce in Canada.

Security continues to be serious concern for consumers

Security is one of the most significant problems facing mobile commerce today. Consumers have shown interest in the concept of their mobile devices doubling as payment platforms, but have also expressed extreme concern regarding the safety of their financial information. Security faults with NFC technology and the fact that many mobile commerce platforms can be easily exploited by hackers has caused some turmoil in the burgeoning industry. EnStream believes that bringing more security to the industry may also provide it will more stability.

EnStream to bring mobile payment services to MTS customers

EnStream has also signed an agreement with Manitoba Telecom Services (MTS) to bring its mobile payment technology to MTS customers by 2013. Once these services have successfully been incorporated into the MTS network, customers will be able to make purchases for goods and services using EnStream’s technology, as long as they have NFC-enabled mobile devices.

Hipcricket chosen for new mobile marketing campaign

| October 25, 2012

 SouthStart Communities selects Hipcricket for mobile marketing initiative

Hipcricket, the mobile marketing subsidiary of Augme Technologies, has been selected by SouthStar Communities, a real estate development company serving Texas and North Carolina, for a new marketing campaign. The realtor will be tapping into Hipcricket’s AD LIFE platform, which will allow it to develop mobile websites and make use of QR codes for various advertising purposes. QR codes have long been a powerful marketing tool amongst U.S. realtors. Indeed, the real estate industry played a major role in bringing the codes to the U.S. and helped make them popular.

Hipcricket platform to be used to build mobile sites and manage QR codes

SouthStar Communities has taken note of a significant increase in website traffic coming from mobile devices, suggesting that more consumers are becoming reliant on their mobile devices when shopping for new homes. In order to tap into this market, the realtor is looking to make use of Hipcricket’s services to help build websites that are optimized for viewing on mobile devices. QR codes will be used in various print advertisements and on signage for new homes.Mobile Marketing Commerce News

QR codes may help realtor reach out to consumers

When consumers find these QR codes and scan them with their mobile device, they will be able to find information concerning a particular home or be granted the ability to browse SouthStar Communities’ extensive property database. In both cases, consumers will be directed to a mobile website where they can find the information that they want. Hipcricket will provide the resources that the realtor needs to make this campaign a reality and will also provide the company with a way to track the performance of its QR codes and other mobile marketing initiatives.

QR codes continue to hold favor with real estate industry

QR codes are among the most popular mobile marketing tools available today. The real estate industry is well versed in the use of the codes, having been one of the first industry’s in the U.S. to make extensive use of them. The codes have served the industry well, proving popular amongst consumers and providing realtors with a way to stay engaged with potential home buyers no matter where they may be.